Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
-
Everywhere I Look, Fashion People Are Wearing Elevated Spring Staples From This One Brand
Those in the know love it.
By Maxine Eggenberger
-
People in London Will Live in These Classic, Anti-Trend Outfits This Spring
Easy combinations to re-create.
By Maxine Eggenberger
-
So Many People Are Buying This Cult '90s Lipstick That It Keeps Selling Out
It went viral on TikTok, too.
By Maxine Eggenberger
-
9 Going-Out Looks That Don't Feel Try-Hard
Date night, I'm ready for you.
By Maxine Eggenberger
-
Not All Shoes and Trousers Go Together, But These Combinations Sure Do
Eighteen fail-safe formulas coming up.
By Maxine Eggenberger
-
The "Cheap" Shoe Trend People in London and Paris Are Suddenly Wearing
I didn't think I'd ever love this style.
By Maxine Eggenberger
-
8 Elegant Trends H&M Is Backing in a Big Way for 2024
A chic, affordable capsule awaits...
By Maxine Eggenberger
-
Fashion People Love Straight-Leg Jeans—Here's How They're Styling Them in 2024
A masterclass.
By Maxine Eggenberger
-
12 Easy Date-Night Outfits Worth Getting Off the Sofa For
Spoiler: They're not all dresses.
By Maxine Eggenberger
-
9 Fresh Trends Scandi Women Wore Back to Back for Copenhagen Fashion Week
Spring outfit inspiration awaits…
By Maxine Eggenberger
-
If You Thought These New M&S Buys Were Designer, I Wouldn't Blame You
Time to get scrolling.
By Maxine Eggenberger
-
6 Small Trends French Women Are Updating Their 2024 Outfits With
How Parisians do "current".
By Maxine Eggenberger
-
10 Easy Ways to Make These Simple Jeans Look So 2024
Stylish outfit inspo this way.
By Maxine Eggenberger
-
Years Later, This & Other Stories Blazer Is Still a Best Seller
I can see why.
By Maxine Eggenberger
-
Trust Scandi Women—These 5 Classic Shoes Go With Everything
A perfect footwear capsule.
By Maxine Eggenberger
-
According to French Women, These Are the Only Jeans You Ever Need to Own
£100 well spent.
By Maxine Eggenberger
-
7 Anti-Trend Outfit Ideas I'm Copying Straight From the Streets of Paris
Breathing new life into those wardrobe basics.
By Maxine Eggenberger
-
Sorry, Ankle Boots—This Is the Shoe Fashion People Are Relying On This Winter
And nine chic ways to wear it.
By Maxine Eggenberger
-
I Just Ordered Some New Trainers—9 Stylish Ways I’ll Wear Them With Trousers
Sorry to my heels.
By Maxine Eggenberger
-
6 Shoes Fashion People Always Wear With These Anti-Skinny Jeans
The perfect pairings.
By Maxine Eggenberger
-
I Spoke to the Experts—These 7 Tips Will Guide You to Your Best-Ever Jeans
Genius!
By Maxine Eggenberger
-
I'm Picky, But These High-Street Jeans Have Seriously Impressed Me
Could the perfect pair really exist?
By Maxine Eggenberger
-
It's True—These 6 Handbag Colours Go With Absolutely Everything
Saturated hues live here.
By Maxine Eggenberger
-
Yes, Fashion People Love Leggings—7 Ways They Always Style Them
Flawless 'fits.
By Maxine Eggenberger
-
6 Low-Effort Outfits That Will Help You Look Elegant, Classy and Put-Together
Tricks experts would love to keep a secret.
By Maxine Eggenberger