Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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6 Spring Handbags That Are Classy, Chic and Completely Anti-Trend
To have and to hold, year after year.
By Maxine Eggenberger
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We Guarantee This Low-Key Luxury Bag Will Still Be Sought After in 20 Years
It's a modern-day classic.
By Maxine Eggenberger
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The Classic High-Street Items That Deserve a Place in Your Forever Wardrobe
They all look so luxe.
By Maxine Eggenberger
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We're Basically Planning to Live in These 6 Outfits Throughout March
Bookmark them for later.
By Maxine Eggenberger
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Suddenly, Everyone's Wearing Watches Again—4 Styles That Make Me Look Classy
From Cartier to Casio.
By Maxine Eggenberger
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I'm an Interiors-Obsessed Fashion Editor—12 New Homeware Finds I Need You to See
Indulge me.
By Maxine Eggenberger
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Finally, There's a Trending Bag I Can Actually Fit Everything in
About time, too.
By Maxine Eggenberger
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Of All the Chic Bags Out There, DeMellier’s New York Tote Is the One I Want
She's a 10.
By Maxine Eggenberger
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What You Should (and Shouldn't) Wear as a Guest at an Indian Wedding
A little black dress isn't going to cut it.
By Maxine Eggenberger
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Looking at These 32 Blonde Bobs Made Me Cut My Hair
Chop chop.
By Maxine Eggenberger
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I've Done the Research—These Are the 6 Best Trainer Styles to Wear With Jeans
One editor's expert selection.
By Maxine Eggenberger
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12 Anti-Trend Spring Pieces Everyone With Classic Style Owns
Staples to rely on.
By Maxine Eggenberger
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7 Classic French Outfits I Can't Wait to Re-Create This Spring
Not a beret in sight.
By Maxine Eggenberger
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7 Fresh Street Style Trends I Saw Nonstop During London Fashion Week
The ultimate dose of outfit inspo.
By Maxine Eggenberger
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8 Stylish Alternatives I'll Be Wearing Instead of Leggings This Season
They're just as comfortable.
By Maxine Eggenberger
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They're Here—The 15 Most Expensive-Looking Items at Zara Right Now
Hello, spring capsule.
By Maxine Eggenberger
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4 Elevated Yet Easy Dress-and-Boot Pairings to Try This Spring
Get ready to copy and paste.
By Maxine Eggenberger
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So Many BAFTA Celebs Just Wore the Trending Colour I've Snapped Up at H&M
Great minds.
By Maxine Eggenberger
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6 Elegant Trends Marks & Spencer Is Getting So Right for Spring
No one will believe these pieces are high street.
By Maxine Eggenberger
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10 Timeless Items French Women Have in Their Capsule Wardrobes
And wear every day.
By Maxine Eggenberger
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I Wear My Hair in a Low Bun Every Day—These Are 28 Styles I've Saved
The 'do of the summer.
By Maxine Eggenberger
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7 Items Our Editors Would Never Buy From Zara and 7 They Definitely Would
Stranger things have happened.
By Maxine Eggenberger
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Maxi Skirts Are Here to Stay—7 Chic Outfit Formulas I'm Copying This Spring
Don't settle for the middle ground.
By Maxine Eggenberger
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I Want to Look Polished This Spring—These High-Street Trousers Are the Key
They look so expensive.
By Avalon Afriyie
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People in London Will Live In These Classic, Anti-Trend Outfits This Spring
Easy combinations to re-create.
By Maxine Eggenberger