For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn't heard, the hue totally dominated fall/winter 2021 runways, which was enough to send beauty obsessives right to the nearest Sephora to snag a few new plummy palettes for their rotation.
After studying the tidal wave of purple makeup moments on IG, we've had something of a discovery at Who What Wear. Purple eye shadow looks great on everyone. No, really. Whether your eyes are chocolate brown, powder blue, or somewhere in between, the statement shade will add an optimistic boost to your usual glam.
Not sold yet? Not to worry. We've pulled together 19 examples to get you on the hook, all executed to perfection by beauty gurus and celebrity makeup artists like Mary Phillips, Nikki Wolff, and Hung Vanngo. Whether you default to mood-boosting pastels or if deeper eggplant hues are your thing, there's something in store for everyone.
As you browse, you'll see single eye shadow compacts, liquid tubes, and full-fledged palettes, all of which will integrate with one another seamlessly, making for an MUA-worthy look. Get inspired ahead.
This electric purple look requires a *super* pigmented eye shadow, like Nars Single Eyeshadow in Sultan ($19). Make it really pop with white eyeliner on your lower waterline and finish off with jet black liquid liner and mascara.
Accompanied by a full brow (and yes, attempting the soap brow look here is encouraged), break out a multi-shade palette, applying pastel purple closer to the inner eye corners and blending it gingerly with a punchier purple.
Do purple the Shay Mitchell way by applying a subtle shadow and matching liner along the lower lash line. Bonus points if you take the monochrome moment into your clothing as Mitchell did here with her cute periwinkle blazer.