I Polled 11 People for Their Favorite Eye Shadow Brands—These Are the Results

When it comes to makeup products, I normally don't give eye shadows that much thought. Sure, I use them, but I'm not too picky about which brands I use. My makeup priorities revolve around foundation, concealer, and mascara, and I can be pretty choosy when it comes to those products.

But of course, not all eye shadows are created equal. In addition to the shade choices, there are other factors to think about, such as pigment, finish, and staying power. You want a formula that won't crease or cake. And your choice also depends on the type of eye makeup look you're going for. Some people might want something natural and subtle, while others might want something highly saturated.

Whatever the case, I asked my colleagues and a few makeup artists to point me in the direction of their favorite eye shadow brands. I wanted to know about their tried-and-true favorites for the next time I was in the market for a new shadow or palette. Below, you'll find their effusive reviews.

Charlotte Tilbury



(Image credit: @anna__laplaca)




Tom Ford

Pat McGrath Labs


RMS Beauty


(Image credit: @katcollings)

"I was never really an eye shadow girl, until I saw this hypnotic, very subtle sheen on my colleague's lids. Naturally, I copied her, and it's the only eye shadow I'll wear regularly. It has a creamy texture, brightens up your whole face, and as Detox Market says, gives a 'glowing, light-reflective finish not seen in traditional eye shadows.' Plus, it's from a clean brand, which is a bonus in my book." — Kat Collings, editor in chief


Huda Beauty

Armani Beauty


Sigma Beauty


(Image credit: @fashionwithjazz)

Natasha Denona

Victoria Beckham Beauty


Jason Wu Beauty


(Image credit: @erin_jahns)

"Trust me—liquid and cream eye shadows are way less intimidating than you might initially think. In fact, I think they can actually be easier to apply and work with than powders! I have lots of favorites, but lately, I've been hooked on Jason Wu's new Celestial Lust Glitter Cream Shadows. I'm a sucker for glitter and shimmer, and these pack a serious punch without looking tacky or overdone. The shade Jane Doe is my fave, but I also love Lace & Grace." — Jahns

Anastasia Beverly Hills

Juvia's Place


Next up: I Finally Found the One Blush My Oily 40-Year-Old Skin Approves Of

Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019.

In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot).

She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.