I'm Calling It—These Will Be the Most Popular Perfumes of 2024

Does anyone else save up their Christmas money to treat themselves to a new perfume once the festivities are over? Over the years, this has become somewhat of a tradition for me, as I love starting the new year with an uplifting scent to put a spring in my step. Last year, I treated myself to Le Labo's Santal 33, and the year before that I went for You by Glossier, as it's the perfect fresh yet comforting fragrance for those frosty January mornings. However, this year, I'm not too sure what to go for. On one hand, I could invest in a classic, luxury fragrance that I know I'll use for years to come, or I could treat myself to an exciting new launch for something a little different that everyone will covet.


(Image credit: @pink_oblivion)

To help make my decision a little easier, I decided to round up all of the perfumes that I think will be popular in 2024 and do a deep dive into each one. I've included some of the latest launches that I can't wait to get my hands on and spent hours on TikTok and Instagram researching current fragrance trends. I've also reached out to some of my favourite beauty retailers such as Cult Beauty and Space NK to find out which perfumes everyone is currently buying, and I even spoke to Mona Kattan, founder of KAYALI fragrances, about what notes she thinks will be huge next year.

So, if you're a fragrance lover like me, keep on scrolling to see which scents you'll want to add to your collection for 2024…

1. Le Labo Lavande 31

2. Victoria Beckham Suite 302

3. Vyrao The Sixth

4. KAYALI Eden Sparkling Lychee

5. Dolce & Gabbana Devotion

6. Escentric Molecules Molecule 01

7. Kilian Love Don't Be Shy

8. Dior J'adore L'Or Essence de Parfum

9. Byredo Gypsy Water

10. Frédéric Malle Portrait of a Lady

11. Diptyque Orphéon

Next Up: The 19 Best Zara Perfumes That Should Be on Your Dressing Table

This story was published at an earlier time and has since been updated.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.