Fact: No Other Perfumes Are More Popular Right Now Than These 11

Key Notes: Vanilla and lavender.

According to Google Trends, everyone has been searching for Burberry perfumes this year. Most notably, Burberry Goddess. It's no surprise really. Not only does the gourmand, vanilla-based scent smell delicious, but I can barely scroll on TikTok for more than five minutes without someone telling me about how many compliments this fragrance earns them.

Key Notes: Bergamot, Turkish rose, peony and vanilla.

Another TikTok favourite comes in the form of Delina by Parfums de Marly. I actually have this perfume and can confirm that it totally lives up to the hype. It's a sweet, floral scent with a warm base of vanilla and every time I wear it someone asks me what perfume I've spritzed. No wonder Google Trends shows an increase in searches this year too.

Key Notes: Vanilla, warm brown sugar and velvety tonka.

According to Klarna’s shopping index, KAYALI's Vanilla 28 fragrance was one of the most popular perfumes during May and June this year, and I have no doubt that its popularity will continue to grow this winter thanks to the warm, gourmand scent. In fact, Kattan told me that gourmand scents like these are only going to become more sought-after. Judging from the perfumes above, Kattan is definitely right.

Key Notes: Tangerine, neroli, lavender, jasmine sambac, orange blossom, white musks and vanilla extract.

Another bestseller from Klarna’s shopping index is YSL's Libre fragrance. Although this isn't a new scent, it's clear that it's still incredibly popular, proving that classic fragrance notes will always stand the test of time.

Key Notes: Star jasmine, blood orange, golden amber, red peony, vanilla, musk and cedarwood.

I did a little digging into Google Trends to see what perfumes people had been searching for the most over the past year, and apparently searches for Kylie Jenner's perfume are up by a whopping 1,050%. I suspect we will all be putting this on our Christmas list this year, thanks to an intoxicating mix of floral and amber notes.

Key Notes: Iris, lily of the valley and peony.

Another example of how classic fragrances never go out of style. Klarna’s shopping index revealed that Dior's Miss Dior perfume has also been incredibly popular this year, and I can totally see why. The fresh scent features sensual undertones that makes it truly addictive.

Key Notes: Orange blossom absolute, honeysuckle, rose, marshmallow sugar accord, amber and neroli.

I've been desperate to smell this perfume ever since I heard that it's a Cult Beauty best seller. Another great gourmand choice, this one sounds particularly delicious thanks to the marshmallow sugar accord. Inspired by that feeling of first love, I have no doubt that this perfume will keep you (and me) coming back for more.

Key Notes: Plum, violet, vanilla orchid, whipped amber, sandalwood and vetiver.

According to Klarna's research, "preference for lighter scents is evident through the popularity of sprays and mists, particularly from brands like Sol de Janeiro and Victoria's Secret." Because of this, I suspect we will see a lot of people shopping Sol de Janeiro's newest perfume mist, Cheirosa 59, with notes of fruity plum, sweet vanilla and warm amber.

Key Notes: Pink pepper, iris and ambrette seeds.

I don't think I've ever seen quite as much hype as I did for Glossier's two new You fragrance launches this year (and for good reason). However, the original perfume will always be top tier. This warm, creamy, fresh scent smells a little different on everyone, making it feel like your own personal fragrance.

Key notes: Cherry, apple, peony, dark chocolate and cashmere wood.

Another celebrity perfume that has taken over Google Trends is Sabrina Carpenter's line of sweet, gourmand fragrances. Cherry Baby seems to be one of the most popular scents. In fact, it's currently sold out (but we will be keeping our eyes out for a restock). This fruity perfume features a blend of sweet and bitter notes for a truly captivating finish.  

Key Notes: Tobacco, cedar and jasmine.

One of Space NK's best sellers is Orphéon by Diptyque, and I've also noticed searches for Diptyque perfumes are +70% this year according to Google Trends. In the past few years, we've seen people gravitate towards warmer, richer scents, so I have a feeling this particular perfume will be in high demand this winter thanks to notes of grounding cedar and sensual jasmine.