This Is It: Meet *the* 20 Luxury Perfumes That Deserve a Forever Spot on Your Vanity

Who What Wear beauty editors agree there's one question that tends to come up when people find out what we do for a living: What inspired you to want to write about beauty? Our answers differ, of course, but our shared interest in beauty is what drives us to test and review products and trends and write about our findings on the internet. We've landed in a career that allows us to tap into those obsessions. And one of my favorite parts of the job are the constant conversations in our group chats about the rare standout product picks.

It's literally our job to be picky about products, but there are certainly some that we can't get enough of. Luxury fragrances are a prime example of a subject that comes up often and leaves each of us with a list of scents to try for the first time or start wearing all over again. Since I can't leak our super-secret beauty conversations, I've chosen the second best option and pulled together an edit of a few from brands such as Byredo, Parfums de Marly, and Tom Ford.

Content creator Emma Leger in a tan dress with rosette details

(Image credit: @emmaleger)


If you're an avid social media user like every single member of Who What Wear's beauty team, there's a high chance you've come across a viral fragrance by this modern luxury European brand. Founded in Stockholm by Ben Gorham in 2006, the brand takes a cutting-edge approach to creating timeless scents that will be in our fragrance collections for years to come.

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Content creator Emmanuelle Koffi in a white linen set

(Image credit: @emmanuellek_)


For nearly two centuries, Guerlain has been a House of High Perfumery and High Cosmetics redefining the meaning of luxury. The brand's collection of timeless yet contemporary scents offer olfactory creations with a signature style anyone with a love for luxury can appreciate for men, women, the home, and beyond.

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Content creator Mishti Rahman in a green dress and chiffon dupatta

(Image credit: @mishti.rahman)


Founded in Los Angeles by Daniel Patrick Giles, Perfumehead is a luxury brand the specializes in handcrafted extrait parfum featuring the world's finest essential oils, natural extracts, and safe synthetics. The brand's audacious visual style and a distinctive use of typography are as memorable as the scents they decorate.

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Content creator Sasha Mei in a minimalistic white dress

(Image credit: @sasha.mei)

Parfums de Marly

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Content creator Mobina Peiman in black slip dress

(Image credit: @mobinapeiman)

Tom Ford

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for as a contributing commerce writer while also building a following on her lifestyle blog, When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.