6 H&M Pieces Every London Fashion Person Will Be Wearing

last updated 21 July 2023

An an advocate for the great British high street (I used to work in-store at New Look and Office back in the day), I will forever back the brands we're left with. And if I could pick a favourite right now, it would be H&M. In fact, I would say it's always in my top three, along with Arket and & Other Stories, which is handy, considering they can now all be shopped in one place on the H&M website and app.

As a daily visitor to the app, I'm very familiar with the new-in section. So much so, my My Favourites list is often too full to add to. And with new season already dropping (yes, boots are back!), I, of course, can't help but compile a wish list for the coming months. Whilst the summer girl in me wants to stick firmly to linen, the London girl knows it won't be long until I'm inevitably embracing autumn clothes.

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Aïda Badji wearing the sold-out H&M rib-knit contrast top.

With several H&M stores on every major high street in the capital, it's a regular occurrence to spot its pieces when you're out and about—especially the latest designer collaboration or Studio Collection drop. But whilst we all eagerly wait for these specials edits, the latest additions to the main line will most certainly suffice.

So what do I predict my fellow fashion people will be stocking up on? I would place my bets on ribbed basics, details such as ruffles and lace (which are going to big news for A/W 23), and midi skirts in denim, cargo and prints.

When it comes to accessories, the high-street hero has a plethora of expensive-looking silky scarves, jewels and even bags that far exceed their affordable price tags. And for footwear, H&M's latest edit proves that ballet pumps are sticking around for the rest of the year.

So, out of 1583 new-in pieces, these are the 30 you'll no doubt spot on the streets of London.

1. Ruffled Dresses

H&M

Flounce-Detail Mini Dress

Any dress that can work around the clock gets a yes from me.

H&M

Frill-Trimmed Mesh Dress

I too would wear this with a corsage necklace.

H&M

Flounce-Trimmed Dress

360-degree drama.

H&M

Flounce-Trimmed Dress in Blue-Grey

Say hello to your new wedding guest look.

H&M

Frill-Trimmed One-Shoulder Dress

There's always room for another LBD in your wardrobe—especially when it's this good.

2. Lace Details

H&M

Sheer Lace Top

This top looks so effortless with jeans—as proven here.

H&M

Lace Dress

Because sheer dresses aren't going anywhere.

H&M

Lace Thong Body

Switch your usual vest top for a lace body.

H&M

Lace-Trimmed Ribbed Dress

This could-be-vintage dress is very Rachel from Friends.

H&M

Bow-Decorated Hair Clip

If you're not ready to delve straight into the trend, try out this hair bow.

3. Midi Skirts

H&M

Patterned Crêpe Skirt

Leopard is a timeless print, and I predict we'll be seeing a lot more of it in the next few months.

H&M

Utility Skirt

Cargo skirts and trousers are still key.

H&M

Slit-Front Denim Skirt

If you haven't got a denim skirt yet, this is the one.

H&M

Lyocell-Blend Skirt

Trust me, statement skirts are about to get the attention they deserve.

H&M

Mesh Pencil Skirt

This 90s-style skirt with the matching ditsy floral top gets my vote.

5. Expensive-Looking Accessories

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Short Chunky Necklace

I don't think I've ever left the house without wearing a chunky chain.

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Small Shoulder Bag

Nope, I didn't believe the price either!

H&M

Patterned Satin Scarf

This reminds me of a certain designer style.

H&M

Heart-Pendant Necklace

Romantic heart and rose accessories are sticking around.

H&M

Hoop Earrings

The easiest way to update your ear party.

6. Ribbed Elements

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Ribbed Vest Top

I would style this with dusty pink tailored trousers and a tan bag.

H&M

Rib-Knit Dress

I've already got so many knit dresses, but I NEED this one.

H&M

Ribbed Viscose-Blend Top

It's all about that effortless split-cuff detail for me.

H&M

Rib-Knit Trousers

These comfy matching trousers are essential.

H&M

Rib-Knit Top

New favourite colour unlocked.

7. Chic Ballet Flats

H&M

Leather Ballet Pumps in Dark Beige

You can't go wrong with a beige pair—they go with everything.

H&M

Ballet Pumps

Yes to the studs and buckles update.

H&M

Ballet Pumps

These will liven up your baggy jeans.

H&M

Ballet Pumps in Black/Block-Coloured

The high-street version of the most iconic pumps.

H&M

Leather Ballet Pumps in Black

Simply classic.

Next Up: The Best High Street Buys We've Seen On Instagram This Week

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Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.