There are certain words that you'll find in almost any fashion story. However, I hadn't heard the word "joy" used to describe clothes until 2020 when designers really examined our emotional connection with what we wear. Clothes not only reflect our mood but also impact it. So for spring/summer 2021, designers from Versace to Molly Goddard used clothes to project a positive outlook.
Michael Halpern used feathers, sequins and exaggerated silhouettes to create some of the happiest clothes you could imagine, which he explained to Vogue at the time: "Fashion should prop people up and give people a break, especially when they've been having such a terrible time." This joviality was shown in many different ways, but in its S/S 21 presentation, Net-a-Porter explained the overall theme: "We saw a sea of bold, bright colours in a multitude of fabrics and textures."
In a month when many are reuniting with friends for the first time and the country begins to reopen, we are keen to reflect this joyful mood in our stories and outfits. So we have introduced the Happy 50—a guide to the brightest, jolliest and funnest items for spring that will make you and everyone around you smile. Below, you'll find a lot of colour, prints, some old treasures, some new finds and even items you can rent for a weekend for as little as £27.
Saint Laurent
One-Shoulder Ruffled Floral-Print Silk-Satin Jacquard Mini Dress
The best use of colour.
Fabrizio Viti
Ingrid Floral-Appliqué Gingham and Leather Slides
Daisies and gingham? Yes, please.
Uterqüe
Floral Linen Oversize Blouse
The blue brushstrokes make this almost a piece of art.
Lucia Zolea
Vintage Multi Colored Pleated Silk Top
A vintage blouse you'll love forever.
Ninety Percent
Oversized Tie-Dyed Organic Cotton-Jersey Top
You can't help but smile at the colour yellow.
Rotate Birger Christensen
Dawn Open-Back Satin-Jacquard Midi Dress
The definition of a wow dress.
A.P.C.
Hélène Leather and Striped Canvas Bucket Bag
A subtle take on rainbow stripes.
Glassworks
Pink and White Intarsia Cloud Wool Blend Vest
This comes in blue, too.
& Other Stories
Printed Puff Sleeve Midi Dress
This print is frameworthy.
Free People
Never Seen the Rain Super Scrunchie
Add a little splash of colour to any outfit.
Gucci
Ken Scott Print Jackie 1961 Small Shoulder Bag
This Gucci collaboration is simply epic.
House of Sunny
Hockney Dress
Kendall Jenner owns this dress.
Fabrizio Viti
Bea Floral-Appliqué Gingham and Leather Sandals
I couldn't help but include another pair of daisy shoes.
Raey
Vintage Camouflage-Print Denim Shacket
The perfect park jacket.
Lapima
Lisa Square Acetate Sunglasses
You can't help but have a sunny outlook with these shades.
Megan Crosby
Heli Exclusive Dress
Rent this for the weekend—or week—on Hurr.
& Other Stories
Pearl Shell Pendant Dangling Earrings
If you can't go to the beach, bring the beach to your outfit.
Suzanne Kalan
Rainbow Diamond, Topaz & 14kt Rose-Gold Ring
Suzanne Kalan's rainbow jewellery is so beautiful.
Rhode
Ella Printed Cotton Mini Dress
The perfect summer dress.
Coach
Pillow Tabby 26 Pink Leather Shoulder Bag
It doubles as a pillow, too.
Sleeper
Rumba Ruffle-Trimmed Linen Pyjama Set
PJs you can wear out of the house.
& Other Stories
Pink Trousers
These would be amazing with a white shirt.
Missoni Mare
Fringed Striped Maxi Skirt
The fringing is incredible.
Paloma Wool
Hotel Degraded Dye Sweatshirt
Paloma Wool is a Who What Wear favourite.
Victoria Beckham
Oversized Square Sunglasses
These have a '70s spirit.
Shrimps
Bennett Floral-Embroidered Wool-Blend Cardigan
Hello, I love you.
Sylvia Toledano
Atlantis Enamel Textured Chain Necklace
A chain doesn't need to be simple.
Shrimps
Elliot Lace-Trimmed Gingham Cotton-Blend Blouse
Shrimps knows the way to our hearts.
Chopova Lowena
Tea Towel Print Cotton Blouse
Yes, you read that right. This is a tea-towel print.
& Other Stories
Puff Sleeve Jacquard Mini Dress
You need to see the back of this dress.
Sleeper
Feather-Trimmed Crepe De Chine Pajama Set
Sleeper PJs are so popular.
Free People
Fiona Maxi Dress
Well played, Free People.
Lulu Guinness
On the Town Neckerchief
Wear around your neck or in your hair.
Uterqüe
Multicoloured Embroidered Shirt
10/10.
Shrimps
Fortuna Floral-Print Silk-Twill Hair Bow
When in doubt, lean into the hair accessories.
Monki
Short Flounce Dress
So! Much! Fun!
Paloma Wool
El Valle Check Jacquard Knit Top
Another Paloma Wool winner.
Mad Brown Knitwear
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This brand also does made-to-order knits in the colours of your choice.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.