Not that Free People’s fall collection wasn’t amazing enough on its own, but when you add in Erin Wasson and a stunning Peruvian backdrop, the results are something truly special.
Free People gave Who What Wear an exclusive first look at the brand’s F/W 16 campaign and accompanying video, and you’ll want to pin every single image. Photographed by Bjorn Iooss, Wasson looks stunning in Peru’s natural landscape. There are gorgeous open fields, stunning mountains, and more. Of course, the campaign is true to Free People’s boho roots, which means that Wasson models everything from floral maxi dresses to suede vests. All in all, the campaign is enough to make us wish summer was already over so we could start wearing the sumptuous fall clothes right now!
Scroll down to see Who What Wear’s exclusive first look at Free People’s new fall campaign and video!