Hey, everyone. It's Bobby, your shopping director here. Yes, you better believe that it’s an exciting time for a shopping director as new-season collections begin to hit the shelves. And yes, I've been noting my favorites that I think you'll absolutely enjoy too.
I don't want to spend too much time yapping away because there's shopping to do. Simply put, the spring edit coming your way is filled with everything that gets a yes from me right now. The curation runs the gamut—cool bags to stunning jewels, elevated basics, and dreamy outerwear that will enhance any look. Go on for more.
ANINE BING
Roux Jacket
This is the Anine Bing suede jacket I'm wearing above. The relaxed cut and stand collar give it such a 2026 feel. I also love it with a pop of pink.
J.Crew
2025 Rollneck Sweater
This fresh Rollneck hits.
chanel
Coco Ring
The Coco Crush pieces are forever pieces.
The Row
Mini Barn Tote Bag
The fashion and celeb crowd will be all about this one.
LA LIGNE
Colby Satin Wide-Leg Pants
Style these pants with a button-up shirt or a cute tee.
Coach
Soft Sneakers
I just really need to talk about these low-profile, soft, double-laced Coach sneakers to anyone who will listen.
tiffany & Co.
Elsa Peretti Feather Stud Earrings in Yellow Gold
Absolutely stunning.
Reformation
Collie Oversized Cotton Crew
One of those Reformation sweaters that will sell out.
Prada
Prada Eyewear Collection Sunglasses
It's giving glam.
Gap
High Rise '90s Slim Straight Jeans
Stovepipe jeans are having such a moment.
Tony Bianco
Bianca Flats
V-cut flats will bring a relevant twist to your look.
Coach
Studded Suede Jacket
Hello, dreamy Coach jacket.
Banana Republic
Cotton Bandana
This scarf will make take even the simplest of outfits to the next level.
ZARA
Ribbed Knit Sweater
The neckline!
Jennifer Fisher
Gabrielle Manifest Leather Cord Necklace
Yes.
Nordstrom
Sirri Openwork Low Top Sneakers
These sneakers look way more expensive than they are.
Massimo Dutti
Long Cotton Trench Coat With Side Closure
Forward trench.
brilliant earth
Petite Lab Diamond Tennis Bracelet
Add to the stack.
Vince
Wool & Cashmere-Blend High V-Neck Short-Sleeve Sweater
She's darling.
express
Mixed Media Scoop Neck Drop Waist Maxi Dress
If you need a versatile black dress, this drop-waist style from Express is it.
H&M
Oversized Poplin Shirt
Just a good shirt.
soft goat
Puff-Sleeve V-Neck
Soft Goat's knits are the dreamiest.
tumi
Expandable Carry-On
I saw this Tumi suitcase while searching for a new carry-on. The color! Also, like with the sweater above. Beyond.
Guizio x Puma
Speedcats
Danielle Guizio's interpretation of the Speedcats will sell out.
Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.