I Can Spot Future Sold-Out Items From a Mile Away—These 39 Are Next

A collage of viral summer products to shop
(Image credit: Prada; Zara; COS; Moda Operandi; Net-a-Porter; Ancient Greek Sandals)

Not to brag or anything, but I have a bit of a sixth sense about items that are going to sell out, and I have proof to show it. On multiple occasions, I've written stories for Who What Wear when a new product drops, stating that it'll sell out in a specific length of time, and my predictions have almost all been accurate. Quite frankly, it's scary. At the same time, it can be extremely helpful when it comes to snagging a hot-ticket item before it's gone forever. To fully test my psychic powers, though, I knew I had to expand the scope of them beyond just one soon-to-go-viral item, which is what brings me to my task today.

Over the last few days, I've scoured the entire internet, searching for pieces with big, red "out of stock" markers in their near future. I looked at affordable retailers like Zara, H&M, and Mango as well as designer brands like Tory Burch, Khaite, and Toteme. Obviously, I spotted a lot of great finds, but the 39 items that I've highlighted below aren't just great—they're "I have to have it" great. Yes, there's a difference.

If my clairvoyant abilities do turn out to be real (which they absolutely are), the selection you're about to see won't be around for very long. What are you waiting for? Scroll down to start shopping this summer's next sellouts, from the $25 mesh flats that three Who What Wear editors already own to this year's update on Meghan Markle's favorite dress.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.