I Can Spot Future Sold-Out Items From a Mile Away—These 39 Are Next
Not to brag or anything, but I have a bit of a sixth sense about items that are going to sell out, and I have proof. On multiple occasions, I've written stories for Who What Wear when a new product drops, stating that it'll sell out in a specific length of time, and my predictions have almost all been accurate. Quite frankly, it's scary. At the same time, it can be extremely helpful when it comes to snagging a hot-ticket item before it's gone forever. To fully test my psychic powers, though, I knew I had to expand the scope of them beyond just one soon-to-go-viral item, which is what brings me to my task today.
Over the last few days, I've scoured the entire internet, searching for pieces with big, red "out of stock" markers in their near future. I looked at affordable retailers like Zara, H&M, and Mango as well as designer brands like Tory Burch, Khaite, and Toteme. Obviously, I spotted a lot of great finds, but the 39 items that I've highlighted below aren't just great—they're "I have to have it" great. Yes, there's a difference.
If my clairvoyant abilities do turn out to be real (which they absolutely are), the selection you're about to see won't be around for very long. What are you waiting for? Scroll down to start shopping this summer's next sellouts, from the $25 mesh flats that three Who What Wear editors already own to this year's update on Meghan Markle's favorite dress.
When I tell you that my jaw dropped upon spotting this crochet skirt-and-top set at Mango, I'm not exaggerating. The affordable price tag makes it all the more buy-worthy.
Shop the matching Crochet Miniskirt ($80).
I'm honestly quite shocked that these minimalist thong sandals are still in stock. They also come in brown and black, both of which look equally expensive and chic.
One way that I predict sellouts is to look at historical data. Khaite and Oliver Peoples have a history of creating mega-popular sunglasses, so one can assume that their latest drop will follow suit.
Babaton's Sculpt line has been a favorite of mine for years, and this new tube version with split sides has to be the best silhouette the brand has made it in—ever. I love the chocolate-brown colorway, but there's a soft-pink option that I might have to buy as well.
I have to credit our associate editor Nikki Chwatt for this prediction. She told me a few weeks ago that red pants were about to be the next big trend, and ever since, I've seen someone wearing them at least once a day.
These already sold out once, and the entire WWW team has been scouring The RealReal, Vestiaire Collective, and other secondhand sites to find a pair in their individual sizes. Luckily, Tory Burch got the memo and rereleased them. Don't wait—they'll sell out again soon.
Abercrombie has so many great pieces right now, but this is the very best one. The high neck, summer stripes, and fitted silhouette are so refined and luxe.
I fell for this oversize straw tote when I saw it online, but it wasn't until I tried it out IRL at Banana Republic that I knew I had to have it. It feels like a $500+ bag.
With every Helsa drop, there are a few big-hitter looks. This is one of them. Really, it's the biggest one.
Shop the matching Crinkle Maxi Skirt ($228).
A pop of red has the power to make every outfit feel like a fashion-person outfit. This necklace won't set you back too much and is sure to impress.
So many designers have off-the-shoulder tops just like this one that'll set you back hundreds of dollars. This option from Nordstrom's in-house brand Open Edit is just as great but costs less than $100.
Barrel-leg jeans are everywhere right now, but of all the options on the market, these are at the top of my list. They come from a trustworthy brand for denim (duh), are the perfect effortless wash, and are a great price for the quality. What more can you ask for?
I've now asked three of my co-workers where they got their mesh flats from after admiring them, and they've all said the exact same thing: Target. Don't walk—run.
Prada's S/S 24 collection was the talk of fashion month last year, and for good reason. As always, Miuccia Prada and Raf Simons hit it out of the park with the billowing mesh dresses, the satin kitten-heel mules, and the edgier outerwear, skirts, and capes like the one above. Though most of the collection has been out for a while, only recently did this embellished silk cape, one of the more attainable pieces from the collection, start spreading around my IG feed, showing up most prevalently at summer weddings. I can't escape it—not that I'd want to.
Alfie is one of the coolest new brands to come out of the French capital in recent years. If you don't know it yet, you will soon. Suddenly, everyone chic in New York is wearing it.
This sleeveless button-down shirt is so Carolyn Bessette-Kennedy in the summertime. I'm in love.
It's a capri-pant summer, so if you haven't bought a pair yet, there's no time like the present.
The shape of this bag reminds me of Sofia Richie Grainge's favorite Khaite purse—the Elena shoulder bag—without the studs and in a fun color.
These are so fun. My advice? Don't just wear them at home. They're too cool not to have a life outside.
This skirt length is so vintage Prada. The best part? It's $120 instead of $1200.
Ever since The Row's jelly sandals sold out everywhere, interested buyers have been going for these by Ancient Greek Sandals instead.
Jacquemus's F/W 24 collection has everyone talking about and shopping for turquoise pieces, and this Reformation halter dress is the very best one that's available right now.
The long shoulder strap on this raffia mini tote makes it feel super expensive and different. Consider me impressed.
I see the navy and black versions of this viral dress everywhere in NYC, and I have no doubt that this brown option is next.
Anna October's long-awaited second collection with J.Crew is here, and this satin bralette is but one of the pieces that's sure to sell out.
Everyone knows Heaven Mayhem for its statement earrings, but the buzzy brand's belts are equally worth investing in.
These Citizens of Humanity white cargos are selling faster than they can be restocked, but right now, Revolve has a few pairs in stock that you should really get your hands on before it's too late.
Meghan Markle wore the tube version of this striped Posse dress this time last year. The 2024 version has long sleeves and is, in my opinion, even better.
Okay, Madewell, you really went off with this navy suede top-handle bag. The detachable longer strap makes it super versatile and good for traveling, and the color and material provide an air of timelessness.
This set feels so different than anything I've come to expect from Faithfull in the coolest way.
Shop the matching Biarritz Silk Crepe de Chine Maxi Skirt ($320).
This fashion-favorite driver hat was recently restocked but has already started to lose sizes. If you want one, now is the time.
There's no way that it should cost $40, but who am I to complain?
If you're not ready to embrace capri pants just yet, try cigarette pants instead. They're just as buzzy but a little less reminiscent of the early 2000s.
There's nothing new about the Maysales, but this brown suede colorway is fresh and destined to sell out in a matter of weeks if not sooner.
Objects on your screen may appear smaller than they are. These extra-large statement earrings are instant outfit makers.
A pretty dress deserves to sell out, and this $30 H&M frock is nothing short of stunning.
Everyone is talking about bubble hems this year, but most of the options come in white or black. This green option from Aritzia is so much better.
Last but certainly not least are these stunning silver knitted flats that I swear I see at every fashion preview or dinner in NYC. Tea: The white version is on sale right now at NAP.
This story was published at an earlier date and has since been updated.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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