Hold the Gowns—This Casual Cannes-Approved Dress Trend Is at Zara, H&M and Reformation
Alexa Chung! Eva Longoria! Maria Borges! Read on to discover how all of the chicest celebrities have been styling the polo dress trend in Cannes this week.


The last thing I expected whilst scrolling through the glamorous shots from the 2025 Cannes Film Festival this morning was to see that when they’re not dressed head-to-toe in couture, the celebrity style set has been embracing a casual dress trend that's far more low-key: the humble polo dress.
Equal parts sporty and sophisticated, this sleek yet relaxed silhouette has become somewhat of a go-to for celebrities off the red carpet in Cannes, and, conveniently, it’s a trend the high street can't get enough of right now.
Spotted on Alexa Chung, the model and presenter opted for a black ribbed style in a sleek mini cut. Styling hers with pointed-toe slingbacks and a Balenciaga City Bag (£2090), Chung accessoried with elevated items that proved the simple dress can hold its own in even the most elevated of settings.
Also taking the trend out for a spin on the French Riviera, model Maria Borges went for a knee-length, form-fitting style in a classic striped print with pointed-toe heels and oversized sunglasses late last week.
Perhaps it’s the polo dress’s preppy undertones—those simple lines and the sharp collar—that see it take on a Riviera-ready energy. Case in point: Eva Longoria, who opted for an ankle-skimming, pale blue polo-style dress paired with simple nude pumps as she relaxed between events last week.
And whilst many of the celebrity looks were undoubtedly designer, the beauty of this trend lies in its accessibility. The high street is brimming with elevated takes, from H&M’s black ribbed mini (a dead ringer for Chung’s) to Reformation’s striped number that channels the same refined ease.
Scroll on to shop our edit of the best polo dresses to wear this summer, whether or not you’re Cannes-bound.
SHOP POLO DRESSES:
Style this with pointed-toe heels or pair with elegant Mary Janes.
Be quick: this easy and affordable LBD won't stay in stock for long.
Style this with low-profile trainers, or give it a preppy energy by pairing with loafers and socks.
The chocolate-brown colour trend isn't showing any signs of slowing down.
This throw-on dress trend is perfect for day-to-day styling.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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