From West London to the West Coast—Every Elegant Fashion Person Is Styling This Pretty Dress Trend RN
Bella just styled the classic print dress trend that all the most elegant women are wearing now.
Not polka dots, not stripes—this summer's chicest print trend is probably already hanging in your wardrobe. Timeless, elegant and feminine, floral cotton dresses are back at the forefront for the season, and Bella Hadid is leading the charge.
Spotted wearing the pretty print not once but twice, Bella eschewed the sporty aesthetic that's steadily gathered momentum this season, instead leaning into a classic print that always feels apt when the weather warms.
Whilst floral dresses return every spring and summer, this year's offerings feel especially irresistible. With Dôen leading the way with its signature romantic cotton styles, and high-street favourites including Marks & Spencer, Zara and H&M embracing the trend too, there are elegant options at every price point.
Pretty without feeling overly precious, and effortless enough to wear from now through early autumn, a floral dress is a timeless investment you'll reach for year after year. Scroll on to shop my edit of the best floral-print dresses to buy now.
Shop Cotton Floral Dresses:

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.