38 The Row–Inspired Amazon Finds I'm Buying Before October's Prime Day Ends Tonight
I—like practically every fashion person I know who isn't a total and complete maximalist—am weak to Mary-Kate and Ashley Olsen's designs for The Row. Season after season, the designers find new ways to make simplicity feel innovative and exciting, changing the way we look at knitwear, suiting, basics, and bags. That's why it's so frustrating that The Row's pieces are at the much, much higher end of the pricing spectrum, with a majority of its inventory ringing up at $1000 or more.
Fortunately, there are ways around those prices. You can shop secondhand, scouring The RealReal, eBay, and Vestiaire Collective for marked-down The Row finds. You can also get something similar—a benefit of The Row being so minimalistic and pared back—at a more affordable price from, say, Amazon. You'd be surprised by how many The Row–like items you can find on Amazon, from jelly sandals and mesh flats to timeless trench coats and blazers. At least, I was surprised. Keep scrolling to discover 38 of them. Once you've pressed purchase on a few, prepare to be amazed at people's reactions when they learn that the coat or sweater you're wearing was, in fact, a seriously impressive Amazon score.
One of my co-workers has these, and I was shocked at how expensive and high-quality they look IRL.
If you were under the impression that sweaters were boring, this one will make you think again.
I've been searching for a gray trench coat for what feels like years, and with this discovery, I finally found *the one.*
Saying no to a new pair of Levi's, especially when it's on sale, is practically a sin.
I know at least five people who own these, and everyone raves about them. I low-key might buy them today.
Throw this on over a T-shirt, over your shoulders, and around your waist—the possibilities are endless.
A chic belt will do so much for an outfit, even if it's just jeans and a white T-shirt.
I probably own 10 to 15 pairs of 501s at this point and will always add another to my collection.
I imagine keeping these by my front door and putting them on every time I have to go anywhere.
These are giving High Sport vibes aka fashion's favorite pants.
The oversize fit of this trench turns it up a dozen notches.
You could just as easily pair this skirt with a T-shirt and flats as a silky blouse and matching blazer.
Vanity-case bags are everywhere right now.
This is the kind of dress you grab every time that you're stuck on what to wear, and it just works.
If you're anything like me, you own a dozen or so white tank tops. Switch it up with this bright-red alt.
I don't care what anyone says. I'll always love my denim midi skirts.
Style this top with matching trousers or an ivory column skirt.
This color looks rich with everything.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
-
Blake Lively, Sofia Richie, and More Stylish Women Know These Jeans Are Better Than Designer
They're $98 but look way pricier.
By Eliza Huber
-
Hollywood Stylist Rob Zangardi Told Me His Highly Covetable Gift Picks
I'll take one of each, please.
By Jennifer Camp Forbes
-
My First Designer Bag Was From Michael Kors—Here Are 5 I'd Buy as an Adult
Grown-ups, apply here.
By Jasmine Fox-Suliaman
-
I'm Clearing Out These Winter Trends and Buying These 7 Anti-Trend Alts Instead
This for that.
By Eliza Huber
-
My Friends Always Ask for Shopping Recs—30 Items From Zara, Madewell, and Free People I Suggested
Suede, knits, and sequins ahead.
By Caitlin Burnett
-
8 European Fashion Brands That People in the States Haven't Discovered (Yet)
New names to know.
By Emma Spedding
-
The 40 New Arrivals From Saks, Net-a-Porter, and Nordstrom That Will Sell Out First
You have my word.
By Anna LaPlaca
-
I Think People With Expensive Taste Would Love These Under-$100 Items From Nordstrom's Surprise Sale
Elevated selects.
By Bobby Schuessler