38 The Row–Inspired Amazon Finds I'm Buying Before October's Prime Day Ends Tonight

Guest is seen outside The Row show wearing silver earrings, black blazer, white shirt underneath, black pants with wide leg and cutouts, red lace-up heels, and a Gucci Jackie in brown with Gucci monogram during Paris Fashion Week on September 27, 2023 in Paris, France.

(Image credit: Jeremy Moeller/Getty Images)

I—like practically every fashion person I know who isn't a total and complete maximalist—am weak to Mary-Kate and Ashley Olsen's designs for The Row. Season after season, the designers find new ways to make simplicity feel innovative and exciting, changing the way we look at knitwear, suiting, basics, and bags. That's why it's so frustrating that The Row's pieces are at the much, much higher end of the pricing spectrum, with a majority of its inventory ringing up at $1000 or more.

Fortunately, there are ways around those prices. You can shop secondhand, scouring The RealReal, eBay, and Vestiaire Collective for marked-down The Row finds. You can also get something similar—a benefit of The Row being so minimalistic and pared back—at a more affordable price from, say, Amazon. You'd be surprised by how many The Row–like items you can find on Amazon, from jelly sandals and mesh flats to timeless trench coats and blazers. At least, I was surprised. Keep scrolling to discover 38 of them. Once you've pressed purchase on a few, prepare to be amazed at people's reactions when they learn that the coat or sweater you're wearing was, in fact, a seriously impressive Amazon score.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.