38 The Row–Inspired Amazon Finds I'm Buying Before October's Prime Day Ends Tonight
I—like practically every fashion person I know who isn't a total and complete maximalist—am weak to Mary-Kate and Ashley Olsen's designs for The Row. Season after season, the designers find new ways to make simplicity feel innovative and exciting, changing the way we look at knitwear, suiting, basics, and bags. That's why it's so frustrating that The Row's pieces are at the much, much higher end of the pricing spectrum, with a majority of its inventory ringing up at $1000 or more.
Fortunately, there are ways around those prices. You can shop secondhand, scouring The RealReal, eBay, and Vestiaire Collective for marked-down The Row finds. You can also get something similar—a benefit of The Row being so minimalistic and pared back—at a more affordable price from, say, Amazon. You'd be surprised by how many The Row–like items you can find on Amazon, from jelly sandals and mesh flats to timeless trench coats and blazers. At least, I was surprised. Keep scrolling to discover 38 of them. Once you've pressed purchase on a few, prepare to be amazed at people's reactions when they learn that the coat or sweater you're wearing was, in fact, a seriously impressive Amazon score.
A chic belt will do so much for an outfit, even if it's just jeans and a white T-shirt.
Vanity-case bags are everywhere right now.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
-
I'm a Shopping Director —These Under $100 Nordstrom Finds Are Too Good Not to Share
From linen pants to jelly shoes.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
These 21 Premium-Looking Old Navy Pieces Feel Straight-Up Luxurious
And so many are on sale!
-
I Just Created 5 Incredibly Chic Summer Outfits From Amazon for Under $190
Cool looks for less.
-
A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the Bill
Bring on the compliments.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your Attention
I'll bet they'll sell out before July's over.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character Energy
These were really hard not to gatekeep.