Every It Bag in 2024 Looks Like This

Sofia Richie Grainge wearing a white one-shoulder top, white trousers, and an off-white Loro Piana Extra Pocket top-handle vanity case bag on her honeymoon.

(Image credit: @sofiagrainge)

Perhaps it's just my extremely curated algorithms, but everywhere I look are handbags that look just like vanity cases—top handle, zip-around closure, spacious design, and all. Then again, algorithms can't explain why I've been seeing the same exact handbag shape in real life on a near-daily basis, not just in New York City where I live but everywhere I've traveled this year too (including Monaco, Nice, Saint Barts, and Palm Beach). I can't escape it—not that I'd want to if I could.

This specific bag shape first caught my eye on Gigi Hadid, who's been carrying some version of Loro Piana's Extra style on and off for years. I see a lot of celebrity street style photos because of my job, but something about Hadid and her Extra stuck with me, so much so that when I saw the same bag on Sofia Richie Grainge's Instagram during her honeymoon last year, my editor senses started to tingle—a surefire clue that a major trend is on the horizon. Slowly but surely, their exact mini bag started to take over my FYP and Instagram feed, with influencers in Monte Carlo searching for the sold-out style and others in Manhattan attempting to explain to their followers why such a simple shape could warrant so much internet attention.

Gigi Hadid walking in NYC wearing a white button down shirt with black trousers and flats and a Loro Piana Extra Pocket bag.

(Image credit: MEGA/GC Images/Getty Images)

On Gigi Hadid: Mansur Gavriel Dream Ballerina Flat ($395); Loro Piana bag

But the Extra isn't the only vanity case that's begun to garner praise online and IRL. Saint Laurent, Prada, Dior, Louis Vuitton, and Bottega Veneta all sell their own unique versions, some for style purposes and others for the sake of practicality. (Traveling with your makeup, skincare, jewelry, etc., is serious business, after all.) Recently, I spotted Elle Fanning walking in NYC wearing Bottega Veneta's intrecciato option called the Bang Bang, which has all the qualities of a standard-issue vanity case but also features a crossbody strap that makes it perfect for everyday use. Both Jenna Ortega and Diane Kruger carried printed Dior versions to recent runway shows for the French house, and Katie Holmes just a few days ago took a Chanel alternative out for a spin to a luncheon for the brand during Tribeca Film Festival. Suffice it to say, every It bag being worn by top-tier celebrities right now looks like a makeup case—in the chicest way possible.

Elle Fanning walking in NYC wearing a white button-down shirt, jeans, Miu Miu red thong sandals, and a Bottega Veneta Bang Bang bag.

(Image credit: Backgrid)

On Elle Fanning: Bottega Veneta Bang Bang Vanity Case ($2200); Miu Miu Riviere Cord & Leather Sandals ($895)

Jenna Ortega wearing a Dior denim blazer, midi skirt, and printed vanity bag at the spring summer 2024 Dior show in Paris.

(Image credit: Jeremy Moeller/Getty Images)

On Jenna Ortega: Dior blazer, top, skirt, and 30 Montaigne Mini Vanity Case ($2650)

Get in on 2024's buzziest new bag trend by scrolling through the 20 vanity cases below and finding the one that's right for you.

Shop the vanity case bag trend:

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.