Being a fashion blogger in 2016 means more than just being a fashion blogger. It means being an entrepreneur, an innovator, and a hustler. It’s become clear that building your business as a blogger is the key to longevity, a great example of that being The Blonde Salad creator Chiara Ferragni, who was reported to have made $8 million in revenue in 2014. The majority of Ferragni’s income is the result of her popular accessories line. In fact, the most common side business among fashion bloggers is an apparel line. It makes sense, given that bloggers’ followers trust their style and look to them for inspiration. It’s not surprising that many of these bloggers’ side businesses have become so successful that they now consider them their main businesses.
Most bloggers have carved out a specific niche that’s in line with their blog’s aesthetic—i.e., the California girl with a swimsuit line and the handbag blogger with a bag line. But that’s not to say retail is the only arena these bloggers have delved into. Keep scrolling to learn about top bloggers’ successful side businesses and to shop pieces from their collections!
Side business: Totême
Swedish former blogger Elin Kling has had her share of side endeavors in the past, including starting blog network NowManifest and designing a collection for H&M, but her latest project is strictly sartorial. Kling started Totême in 2014 with husband Karl Lindman. The line, rooted in American sportswear and European minimalism, has a capsule collection with Net-a-Porter.
Side business: Glossier
Beauty guru and honorary fashion girl Weiss, creator of now-established beauty site Into the Gloss, started Glossier, a stylish line of skincare products, in late 2014. The affordable products quickly developed a cult following. Weiss says that the line was launched and is guided by Instagram.
Side business: Shop Sincerely Jules
The eternally popular blogger is one of the pioneers of side businesses, starting her clothing line Shop Sincerely Jules back in 2012. Originally launched with primarily graphic tees, the line now includes everything from denim to on-trend jackets, all in keeping with the blogger’s signature casual-cool style.
Side business: Chiara Ferragni Collection
As one of the highest-profile tastemakers on the list, the The Blonde Salad founder is the poster child for successful side businesses by default. Chiara Ferragni Collection, her line of cheeky flats and accessories, is sold across the globe and pulls in millions of dollars in revenue for the blogger and her Milan-based team.
Side business: Cupcakes and Cashmere clothing line
After numerous collaborations and two books, it was only natural that Schuman start a line of her own. Filled with the feminine pieces that should make the fans of her signature style very happy, Cupcakes and Cashmere is now sold by heavy-hitting e-tailers Shopbop and Nordstrom.
Side business: J. Hannah Jewelry
Minimalist blogger Hannah is the founder of equally minimal jewelry line J. Hannah Jewelry. Hannah considers jewelry design to be her main gig, later creating her blog “by accident.” Accident or not, we’re big fans of both her style and her cool yet elegant designs. Big selling point: Hannah says that she aspires to create jewelry that “should be worn, never taken off.”
Side business: Garance Doré Goods
Style blogger, illustrator, and fashion photographer Doré has used her talents to create a line of paper goods that are loved by fashion girls and have led to a CFDA award and collaborations with numerous brands, including Chloé, Louis Vuitton, and Céline. We can’t get enough of her Parisian-inspired calendars and stationery.
Are you a fan of any of these bloggers’ (and former blogger’s) side businesses? Tell us in the comments below!