Our Research Is in: The Perfect Lip Stain Exists, and It Only Costs $6


Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.

I hate to speak on everyone's behalf, but after the last few years, I can confidently say that we're all excited for our lips to see the light of day again. No more hiding behind masks every hour. No more smudged pouts. I'm ready to flex my punchy lips, and I'm starting with a lip stain. Lip stains are flexible. They can be subtle, bold, hydrating, and long-lasting. Throw in a glossy effect, and you're describing the one and only E.l.f. Cosmetics Glossy Lip Stain ($6).

These bite-sized tubes have taken TikTok by storm, and I understand why. The formula is lightweight, non-drying, and adds a sheer wash of color with a hint of shine in one clean swipe. It's not as bold as a lipstick, but it packs more of a pigment punch than a standard lip balm. Trust me—I've tried it, and I made my co-workers come along for the ride. Keep scrolling to read everyone's take and see five different shades in action.

Katie Berohn, Associate Beauty Editor


(Image credit: @ktberohn)

"I should start by saying that this color looked wildly different than I thought it was going to look. It was much lighter and pinker than I anticipated. That being said, I think that the formula is really great. I feel like the only way to describe my lips with this gloss-tint hybrid is 'juicy.' The tint stays on even after the gloss wears off, and it doesn't feel sticky or drying. I didn't love this color on me, and I'd probably opt for a different shade that I could wear every day, but my lips still looked amazing! For the price, I think this is a steal."

Shop Katie's Look

Aniyah Morinia, Associate Editor 


(Image credit: @aniyahmorinia )

"I rarely find myself opting for a red lip, but this particular shade felt so wearable. It feels buttery soft and glides on with ease, and it didn't leave any gloss strings during application. My lips feel super hydrated without feeling wet or untouchable. I will definitely be reaching for this lip stain on my nights out."

Shop Aniyah's Look

Caitie Schlisserman, Beauty Director, Branded Content 


(Image credit: @c__bellamy


"I'm honestly obsessed with this lip stain. The pinky-nude is totally my jam. It's a color I'd wear regularly, and I love how buildable it is. The formula is great, too. It goes on smoothly and doesn't dry out my lips. The overall vibe is subtle but cute. Even after the gloss fades, the color remains."

Shop Caitie's Look

Shawna Hudson, Associate Beauty Editor 


(Image credit: @shawnasimonee)

"I love this lip gloss! I used to have reservations about glossy lip products in general, but there's something about this warm shade of red-brown that just looks so good with a little shine. It would look great for both everyday wear and a night out, and it complements darker skin tones really nicely. The formula isn't too drying, either. I will say it did take quite a few coats to reach my desired level of color, but that's really the only con here for me!"

Shop Shawna's Look

Sarah Yang, Managing Editor 


(Image credit: @sarahyang)

"I'm already predicting that this will be a go-to for me this summer. It's really fun and a little spicy. You can really build the color, so you can make your lips darker or lighter depending on your mood."

Shop Sarah's Look

Next: TikTok Won't Shut Up About This Foundation, so We Covered Our Faces With It

Group Executive Director, Branded Content and Beauty

Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.