Dior just released its latest buzzy bag, the 30 Montaigne—named for the house’s flagship address in Paris. Designed by Maria Grazia Chiuri and first spotted on the Dior pre-fall 19 collection, the box bag is inspired by silhouettes from the 1960s and adorned with a shoulder strap and the brand’s signature CD clasp on the front. There are five shades in calfskin leather as well as two canvas logo versions.
Today, Dior rolled out the bag by debuting a new campaign shot with Jennifer Lawrence as well as a robust influencer campaign. We’re anticipating that Dior’s 30 Montaigne will be one the most in-demand It bags for the summer months ahead. If you, like me, have been anticipating the release, you can now add it to your shopping cart. Ahead, see images from the campaign, how fashion insiders are wearing it, and shop the bag for yourself.