15 Cult Brands Every Fashion Girl Owns

In an age when new fashion brands sweep across the internet and our Instagram feeds in a short span of time, we’ve grown accustomed to learning about cool labels on the regular. A number of these buzzy brands have earned an It factor that inevitably land them in the closets of fashion insiders. You know, those up-and-coming labels that are a permanent fixture on the street style scene and end up on everyone’s most-wanted shopping lists for the season.

So what are the fashion brands to know about that you’ll find the in wardrobes of the style set? Ahead, I’m highlighting 15 cult labels to know about. From the French designer you’ll want to wear all summer long to the cool swimwear brand that’s about to explode to new shoe brand everyone’s talking about, and more, these are the coolest labels of the moment. Go on to see which ones made the list and shop pieces from the buzzy brands.


Jacquemus is known for its cool, modern take on French fashion. One of the most coveted pieces from the brand? Its Chiquito mini bags.


Copenhagen-based label Ganni always nails the current trends. Right now, that means everything from Western-inspired fringe jackets to cargo pants.

By Far

By Far’s shoes and bags are among the most coveted accessories around. The silhouettes have a vintage-inspired look that draw from the ’80s, ’90s, and aughts.


When Italian street style stars Giorgia Tordini and Gilda Ambrosio debuted their label, Attico, in 2016 it instantly topped the shopping lists of fashion insiders—and it continues to. 


Réalisation is stocked with printed wrap dresses and ’90s-inspired minis that have a permanent place in fashion girls’ suitcases.

Amina Muaddi

Shortly after Amina Muaddi launched her namesake label last year, she took home the Footwear News Achievement Award for the Launch of the Year.

Paris Texas

Fashion girls certainly have a thing for boots, and the one brand that’s entering their closets this year is Paris Texas. Spotted on everyone from Emily Ratajkowski to Aimee Song, these are worthy of the investment.


Budapest-based label Nanushka has been around since 2005, but it’s been in the last few years that it’s earned cult status among fashion insiders. All of the pieces are finished with signature elements like knotted details or vegan leather.

Saks Potts

Saks Potts is the quirky, cool label that’s always designing the pieces we didn’t know we needed. Their belted coat became the It piece this winter, but now you can scoop up a cropped version.


Launched just last year, Scandinavian brands Rotate has already landed the wardrobes of fashion girls like Emili Sindlev and Ellie Nesmon. Co-founders Thora Valdimars and Jeanette Madsen have an especially strong collection of cool dresses priced under $300.

Rowen Rose

Rowen Rose is the French label you’ve probably been spotting on Instagram since last summer—but it finally became shoppable in February. The pieces blend a distinct sense of glamour and romance.


If you’re a fan of ’70s British fashion, Rixo is exactly what you’ll want to wear. The London-based label takes designs from the decade as its point of inspiration.

Rejina Pyo

The Line by K

Already a cult label on the L.A. fashion scene, The Line By K was just snapped up by Net-a-Porter.

Orseund Iris

Orseund Iris’s signature pieces like corset-inspired tops and ruched balloon-sleeve blouses are seemingly in every insider’s closet.


Mark my words, Anemone is the brand-new swimwear label you’re about to see all over Instagram. Fans like Giorgia Tordini have already been spotted in the label’s designs.

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