I Only Buy Designer Coats When They're on Sale—Here Are My Top Picks This Winter


(Image credit: The Style Stalker)

Hi, I'm Emily, and I'm a coat addict. Okay, not actually, but I own more coats than probably any other item in my wardrobe (much to my husband's dismay). Hear me out though. As a stylist and editor who's worked in the fashion industry for over a decade now, I've worked out that (for me at least) feeling great about my outfit is as simple as adding an amazing coat (and maybe a great bag or pair of shoes) to my favourite basic T-shirt or knit-and-jeans outfits. I basically live by this rule whether I'm dressing for Fashion Week, fabulous industry parties or just popping to my local pub—and, yes, if you were wondering, I do seriously struggle in the summer when wearing a coat isn't an option. So anyway, I like to consider myself somewhat of an outerwear expert. 

The thing is, although I'm incredibly tempted by all the gorgeous new designer coats out there, I certainly don't have the budget to be spending thousands every time I invest in a new style. I often look to the high street, as our favourite brands have some really impressive, expensive-looking options these days, and I just make sure to look out for good-quality fabrics and design features. However, I do have a hack I wanted to share with you for getting my hands on the very best coat styles for less, and it's as simple as shopping designer coats exclusively on sale.


(Image credit: The Style Stalker)

This might sound really obvious, but I only ever buy designer coat styles when they're discounted. I'm the first to admit that I'm not the biggest fan of sales as a general rule—mostly because I find it overwhelming having to sift through the noise to find the really classic buys I know I won't regret. And often, sales can be full of end-of-season, trend-led buys that you'll never really wear more than a few times. But, when it comes to coats, most styles are in fact timeless from the get-go. It's easy to spot the classics, which makes them the perfect pieces to buy on sale. Whether it's a camel wrap coat, a perfect beige trench or a black, tailored wool style, finding designer coats on sale can mean being able to access the very best quality pieces (that look basically identical to the season's new-in styles) for much lower prices. It just makes fashion sense!

Keep scrolling to see the on-sale designer coats for winter 2023 (and beyond) that I've got my eye on…

Shop the Best Designer Coats on Sale:

Next Up: 5 Low-Key Coat Trends People in London, Paris and New York Are Wearing Right Now

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.