I Only Buy Designer Coats When They're on Sale—Here Are My Top Picks This Winter
Hi, I'm Emily, and I'm a coat addict. Okay, not actually, but I own more coats than probably any other item in my wardrobe (much to my husband's dismay). Hear me out though. As a stylist and editor who's worked in the fashion industry for over a decade now, I've worked out that (for me at least) feeling great about my outfit is as simple as adding an amazing coat (and maybe a great bag or pair of shoes) to my favourite basic T-shirt or knit-and-jeans outfits. I basically live by this rule whether I'm dressing for Fashion Week, fabulous industry parties or just popping to my local pub—and, yes, if you were wondering, I do seriously struggle in the summer when wearing a coat isn't an option. So anyway, I like to consider myself somewhat of an outerwear expert.
The thing is, although I'm incredibly tempted by all the gorgeous new designer coats out there, I certainly don't have the budget to be spending thousands every time I invest in a new style. I often look to the high street, as our favourite brands have some really impressive, expensive-looking options these days, and I just make sure to look out for good-quality fabrics and design features. However, I do have a hack I wanted to share with you for getting my hands on the very best coat styles for less, and it's as simple as shopping designer coats exclusively on sale.
This might sound really obvious, but I only ever buy designer coat styles when they're discounted. I'm the first to admit that I'm not the biggest fan of sales as a general rule—mostly because I find it overwhelming having to sift through the noise to find the really classic buys I know I won't regret. And often, sales can be full of end-of-season, trend-led buys that you'll never really wear more than a few times. But, when it comes to coats, most styles are in fact timeless from the get-go. It's easy to spot the classics, which makes them the perfect pieces to buy on sale. Whether it's a camel wrap coat, a perfect beige trench or a black, tailored wool style, finding designer coats on sale can mean being able to access the very best quality pieces (that look basically identical to the season's new-in styles) for much lower prices. It just makes fashion sense!
Keep scrolling to see the on-sale designer coats for winter 2023 (and beyond) that I've got my eye on…
Shop the Best Designer Coats on Sale:
Farfetch is offering 25% off for a limited time only, so be sure to snap up this ridiculously chic coat quickly.
Being Danish, Ganni knows a thing or two about designing a great coat.
This is such a smart style for a workwear wardrobe.
Not only does MyTheresa have an amazing selection of coats on sale, there's also an extra 20% off these sale prices for a limited time only!
This iconic Isabel Marant shearling goes down to £560 at checkout.
You can snap up this impeccable The Row coat (in this season's most-wanted chocolate shade) for over £1000 off (it comes to £1327 at checkout).
You can't get much more classic than this, and the sale price is actually brilliant for a wool and cashmere coat.
This is a seriously special sale find. I recently wrote about how iconic Max Mara coats are, and I'm not surprised there's only one of these left in stock. With the extra 25% deducted at checkout it's even more of a bargain, so you'll want to act fast. This is a purchase you'll never regret.
A piece of Dries Van Noten's famously good tailoring, for just £652 at checkout.
Fashion people are obsessed with Raey coats.
The ultimate in quiet luxury, and at 50% off!
Puffer coats are always useful, year after year.
A perfect camel coat.
For the maximalists.
A cream coat will always look polished.
Grey coats are big this season.
So many celebs are wearing brown leather coats at the moment.
You can't argue with a black wool coat.
Shearling coats are just as timeless as classic wool ones.
The Outnet is a brilliant place to find designer pieces on sale.
This may seem like a statement-making coat, but you'd be surprised how timeless a black leather (or faux) trench can be.
If you're after a shorter coat, this one is beautiful and comes in a few colours.
I can so see Scandi women wearing this.
A Barbour jacket is timeless.
I've personally tried this on and I loved it. It comes quite oversized, but that makes it look effortlessly cool.
Next Up: 5 Low-Key Coat Trends People in London, Paris and New York Are Wearing Right Now
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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