People in Paris and London Are Now Wearing Trench Coats in This Fresh New Colour

There was one common thread that wove together the showgoers at the spring/summer 2024 Fashion Week shows in New YorkLondon and Milan. Of course, they shared a lot of predictable traits; a love for mary janesleather coats and all things tailoring, but an unexpected commonality that we saw emerge across the fashion capitals was a penchant for all things grey.

In terms of neutral shades, beige has always been a go-to for its warm undertone and array of styling potential, but this year, the fashion set is shaking it up and opting for a cooler shade that offers a different potential to outfit builds. Welcoming cool-toned shades of grey and greige into into their wardrobes in a number of ways, there's one particular item that we saw rise above the rest in popularity amongst the fashion set at the show, and that's the grey trench coat.


(Image credit: NICOLE M GOMES)

Across New York, London and Milan (as well as all over our Instagram feeds) shoppers are exchanging their beige trenches for the new-season shade, wearing it in classic cotton or experimenting with leather designs.


(Image credit: NICOLE M GOMES)

In London, shoppers have only recently started gravitating towards shades of grey, but it's long been a favourite of the Parisian style set. Pairing harmoniously with denim as well as black trousers, the grey trench layers just as well over a white tee as its beige counterpart.


(Image credit: @aidabadji_)

The grey trench comes into its own when unionising an outfit comprising cooler colours. Any shade of blue, green or purple will pop when styled with grey, and neutrals such as black, white and navy will continue to work seamlessly for a cohesive look.


(Image credit: @leasy_inparis)

From & Other Stories to The Row, scroll to shop the best grey and greige trench coats out there right now. 


Next Up: Alexa Chung Just Wore the Autumnal Coat Trend That's So London

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.