I Searched Through Thousands of High-Street Coats—These 31 Are the Very Best


(Image credit: @monikh)

Monikh wears a black wool coat from Hush. Keep scrolling to shop it. 

The sun might still be making the odd appearance, but I'd say it's now officially getting chilly. A reliable coat is an absolute essential for the months ahead, and while a Max Mara or Totême coat will always be my dream purchase, I’ve been really impressed by some of the high street wool coats that are on offer from the more affordable retailers recently. The key to an expensive-looking coat is picking the right fabric, colour and silhouette. My advice is keep it neutral (think black, navy, greys and camel tones), and I'd always advise looking out for styles with at least a wool blend. Silhouette wise, oversized fits always look more designer-like (I often size up in high street buys to get the look), but if you're petite and prefer a sleeker silhouette, look for softer wrap styles that still have some slouch (without any of the bulk). As for the length, the longer the better these days if you want that really premium yet timeless look. 

Of course, if you want a wool (or wool-blend) coat over polyester, these won't be the most affordable coats you'll find on the high street, but I'm extremely confident that the styles I've highlighted below will last much longer than cheaper options. They all feel modern but timeless, so you'll get the same 'new coat' joy pulling them out at the beginning of autumn for (at least) the next few years. Rest assured these styles are still relatively affordable (all under £400) for a top-quality outerwear piece—especially when they look like they could have stepped off this season's catwalks. 


(Image credit: Nicole Gomes For Who What Wear UK)

Our Managing Editor Poppy wearing the COS rounded wool coat.

It can be tedious trying to find yourself the 'perfect' coat—not to mention a little overwhelming with all the choice out there—so I've done the hard work for you. I've trawled site after site scrolling through thousands of coats, as well as compiling all the best high street coats I've seen in person (either in stores or at press previews, and even on the shoulders of my fellow industry pals) in order to share the styles that I, as a fashion editor and stylist myself, have been seriously impressed by this season. So, if you’re on the great coat hunt, keep scrolling to see the very best high street wool coats below... 


The Best High Street Black Coats

The Best High Street Camel Coats

The Best High Street Cream Coats

The Best High Street Beige Coats

The Best High Street Grey Coats

The Best Navy High Street Coats

The Best Brown and Khaki High Street Coats

Next Up: Winter Is Coming—7 Shoe Trends That Will Dominate the New Season

This story was originally published at an earlier date and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.