I'm a Picky Fashion Editor—12 Chic Buys I'll Be Adding to My Wardrobe in 2024


(Image credit: @emilyjdawes)

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so I thought it would be handy to have this space where I'm able share with you the very best pieces I come across and the shopping picks I'm personally adding to my wish list. 

This month, like a lot of us, I'm finding myself looking for a fresh start. With the onset of a new year, I'm on the hunt for easy items that can breathe life into my existing wardrobe for the whole year ahead. Think classic items with a twist—a tailored coat in supple chocolate leathersnake-print trousers that I'll dress down with T-shirts and chunky knits, or the perfect roomy tote bag (because who has time for tiny bags in 2024?) in a luxurious tan suede. I've been working on my capsule for a good few years now, so I don't need to stock up on much, but there are inevitably a few timeless pieces in the new in sections, across both high street and designer brands, that have caught my eye to elevate my current basics. 

Denim is one area I do need an update in, and for 2024 I'm planning to invest in a pair of smart dark indigo jeans—ARKET's Cloud style has come highly recommended from my fashion friends so they're currently top of my list. They have a loose slouch which keeps them looking effortlessly cool. On the other end of the spectrum I'm also being drawn to creamy white denim this year, and Reformation's Val jeans will fill that gap in my collection. I won't be saving these until spring as you'd expect though—they look even fresher on cold days layered up with cosy textures like leather, cashmere and suede. 

Whether you're looking to invest in some key new-in buys for the season ahead or for some inspiration to "shop" your existing wardrobe, keep scrolling to see what a fashion editor is actually adding to basket right now. These are the 12 items on my current 2024 wish list that I believe are really worthy of your time and money. 

Shop My 2024 Shopping Picks:

See My Previous Shopping Picks:

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.