Croissant Bags: A Trend We Love a Lot

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(Image credit: Bottega Veneta)

I have a prediction: Croissant bags will be one of the key accessory trends that define 2020. Last year, Bottega Veneta’s dumpling-like Pouch Clutch ruled the fashion scene—its ubiquity even earning it the Bag of the Year title in Who What Wear’s 2019 Street Style Awards.

Now in 2020, the popular leather pouches have evolved and taken on a croissant-like form with their layers and folds, ruched details, and curved shoulder-bag shapes. It’s no surprise that Bottega Veneta is again leading the pack with the Shoulder Pouch, which has already been spotted in the closets of everyone from model Rosie Huntington-Whiteley to fashion insiders including Pernille Teisbaek—an early indicator that the silhouette will be in-demand long into 2020.

Other forward brands also have takes on the pillowy, pastry-like bags that are worth paying attention to as well. Staud’s popular Moon Bag is being released in a softer, pleated version, which you can now pre-order for delivery in July. Emerging brand Marargent’s Pierre Bag—finished with a scrunchie-like top handle and sculptural hardware—is destined for street style fame next month.

If you need any further proof that it will be snapped up by the style set, just look to Moda Operandi’s fashion buying director Lisa Aiken, who named the rising label as one of her top three brands to wear in 2020 and named the Pierre Bag as her top shopping pick. And to really solidify the trend, Vietnam-based brand Gia Studios actually have a bag named the Croissant Pouch. Are you ready to invest in one like I am?

Here, discover the croissant bags that will be popular in the upcoming year and shop my edit.

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(Image credit: Bottega Veneta; @rosiehw)

For its S/S 20 collection, Bottega Veneta Creative Director Daniel Lee introduced the Shoulder Pouch—an evolution of the iconic Pouch. Already spotted in the closets of fashion’s coolest insiders, it is destined to be one of the most photographed bags on the street style scene next month.

Shop the bag:

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(Image credit: @marargent@discodaydream)

Moda Operandi’s Buying Director Lisa Aiken recently told me that Marargent was one of her top three brands to watch in 2020. Specifically, she called out the Pierre Bag as a must-buy piece, mentioning that one of her "fellow buyers haven’t gone a single block without getting stopped and asked where her bag is from.”

Shop the bag:

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(Image credit: Staud)

The fashion world quickly fell for Staud’s Moon Bag when it launched last year, but in 2020, the brand is introducing a softer, less-structured version. While it hasn’t dropped yet, you can already pre-order it. And at $395, it hits the sweet spot for a moderately priced bag.

Shop the bag:

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(Image credit: @gia_studios@nycbambi)

Really hammering home croissant bags as a trend, Gia Studios has a bag that’s actually named the Croissant Pouch, leaving no doubts about the inspiration behind the silhouette. While the forward bags have yet to land on a retailer, you can purchase them by sending a DM to @gia_studios.

Shop the bag:

Next, discover 13 brands fashion insiders predict will be big in 2020.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.