8 Brands to Follow on Instagram in 2019


(Image credit: @camillecharriere in Musier Anissa Top ($113))

More than celebrities, influencers, and even some friends who shall go unnamed, I love following brands on Instagram. This shouldn’t come as too much of a surprise, seeing as I am obsessed with shopping and do so both for a living and a large portion of my free time. And, since these days Instagram is like a little cyber billboard where brands can show off and share their latest or upcoming offerings with consumers and editors alike, there’s no better way to find out about an about-to-drop new arrival before it sells out, or even get a pulse for what’s trending at that very moment.

With this in mind, I would love to take a few moments of your time today to share with you eight brands I think you should definitely hit with a follow before the end of 2018. From actually new brands that are blowing up quickly to under-the-radar legends I feel more people should know about, see and shop the eight that made the cut below.

Sandra Mansour

For party-ready pieces you can’t take your eyes off of.

A photo posted by on

Wald Berlin

The jewelry brand that dominated the shell trend this summer is only expanding its offerings in the New Year.

A photo posted by on


Its fleeces and thermals dominated our Instagram feeds this season, and its latest holiday collection just might top them.

A photo posted by on


This brand is churning out It pieces one after the next. Who knows what 2019 will bring?

A photo posted by on


The statement-making faux-fur and leather coats will serve the fashion set well into the New Year.

A photo posted by on


This NYC-based brand is redefining both evening and bridal wear. Just see for yourself below.

A photo posted by on


As one of our favorite accessory brands to emerge this year, you'll want to follow Gu_de to know about its new collections before they sell out.

A photo posted by on


This newly launched brand already has the approval of Bella Hadid, Emily Ratajkowski, and more, and it's just getting started.

A photo posted by on

Up next: Shop 23 things I wore this month.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.