There's been an impressive amount of innovation over the years when it comes to jewelry. From working with different metals such as gold vermeil to plating less expensive metals with a layer of genuine metal to the rise of lab-grown diamonds, jewelry that looks (and sometimes is) genuine is more attainable than ever. And celebrities have no qualms about wearing affordable jewelry, but there are certain brands they gravitate toward.
I've been taking notes on said brands and can even spot certain popular jewelry pieces celebs wear from a mile away. If you're in the market for some new jewelry of your own, you truly can't go wrong with any of the celeb-loved brands I've highlighted below. So read on to see who's wearing them, and shop the best pieces for your own collection. Just be sure to act fast—they have a tendency to sell out once celebs are spotted wearing the brand.
HEAVEN MAYHEM
WHO: Hailey Bieber
This Los Angeles–based brand was founded last year and has quickly become an It-girl favorite. Its vintage-inspired pieces are right in step with the '80s movement that's happening in the jewelry scene right now.
MEJURI
WHO: Taylor Swift
When you can count Taylor Swift as a fan, you know you've got a good thing. If it's elegant yet trend-forward everyday jewelry you're seeking, look no further than Mejuri.
JENNY BIRD
WHO: Olivia Munn
Jenny Bird is a Who What Wear–editor favorite for a reason—the brand makes high-quality pieces that are always reflective of the latest trends. And almost every style is offered in both silver and gold.
MÉGA
WHO: Elsa Hosk
Méga is a new brand founded by celebrity stylist Dani Michelle, whose clients include Hailey Bieber and Kendall Jenner. It's no surprise that it's one of the buzziest jewelry brands around right now.
AUREUM COLLECTIVE
WHO: Jasmine Tookes
Aureum Collective was founded by influencer Cass DiMicco. It's a go-to for trend-forward, statement-making pieces that are the perfect finishing touch to an outfit. Prepare for everyone to ask where you got your earrings.
JORDAN ROAD JEWELRY
WHO: Hailey Bieber
Jordan Road Jewelry's collection is filled with bold pieces that are adored by Hailey Bieber, Emily Ratajkowski, and Jasmine Tookes, to name a few. The brand was founded by a mother-daughter duo who learned the craft of jewelry making in India.
LUV AJ
WHO: Whitney Port
Luv Aj is a veteran, celeb-loved affordable jewelry brand. It was founded in 2005 (by a former Who What Wear intern!) and remains wildly popular. It's the quintessential "L.A.-girl" jewelry brand.
-
Hailey and Kendall Just Wore the "Dated" Shoe Trend New Yorkers Actually Wear All the TimeI need a pair ASAP.
-
Kaia Gerber Just Wore the Shoes That Always Look Good With Straight-Leg JeansGigi Hadid is a fan, too.
-
No Offense to Sneakers, But These Boots Are a Far Chicer Match for LeggingsThe elegant choice.
-
J.Law Just Wore the Casual Pant Trend Fashion People Will Be Wearing Instead of Leggings This YearStyle them with sneakers or flats.
-
After All These Years, I'm Still in Love With Hailey Bieber's Style—6 Recent Outfits I'm Copying in 2025Let me reapply my Rhode lip gloss first.
-
This Pop Star's Shoe Collection Is Full of Unexpectedly Chic Gems—25 I Have My Eye OnMost styles are under $100.
-
Fashion People Know This Color Combination Has Never Had a Flop Era (and Never Will)It's elegant for life.
-
No Offense to Trousers, But Gwyneth Paltrow Just Made This "Dated" Denim Trend Look Way More ElegantI'm sold.
