7 Affordable Jewelry Brands Celebs Actually Wear

There's been an impressive amount of innovation over the years when it comes to jewelry. From working with different metals such as gold vermeil to plating less expensive metals with a layer of genuine metal to the rise of lab-grown diamonds, jewelry that looks (and sometimes is) genuine is more attainable than ever. And celebrities have no qualms about wearing affordable jewelry, but there are certain brands they gravitate toward.

I've been taking notes on said brands and can even spot certain popular jewelry pieces celebs wear from a mile away. If you're in the market for some new jewelry of your own, you truly can't go wrong with any of the celeb-loved brands I've highlighted below. So read on to see who's wearing them, and shop the best pieces for your own collection. Just be sure to act fast—they have a tendency to sell out once celebs are spotted wearing the brand.


Hailey Bieber wearing jewelry

(Image credit: @haileybieber)

WHO: Hailey Bieber

This Los Angeles–based brand was founded last year and has quickly become an It-girl favorite. Its vintage-inspired pieces are right in step with the '80s movement that's happening in the jewelry scene right now.


Taylor Swift wearing a red sweater

(Image credit: Getty Images)

WHO: Taylor Swift

When you can count Taylor Swift as a fan, you know you've got a good thing. If it's elegant yet trend-forward everyday jewelry you're seeking, look no further than Mejuri.


Olivia Munn wearing jewelry

(Image credit: @oliviamunn)

WHO: Olivia Munn

Jenny Bird is a Who What Wear–editor favorite for a reason—the brand makes high-quality pieces that are always reflective of the latest trends. And almost every style is offered in both silver and gold.


Elsa Hosk wearing jewelry

(Image credit: @hoskelsa)

WHO: Elsa Hosk

Méga is a new brand founded by celebrity stylist Dani Michelle, whose clients include Hailey Bieber and Kendall Jenner. It's no surprise that it's one of the buzziest jewelry brands around right now.


Jasmine Tookes wearing jewelry

(Image credit: @jastookes)

WHO: Jasmine Tookes

Aureum Collective was founded by influencer Cass DiMicco. It's a go-to for trend-forward, statement-making pieces that are the perfect finishing touch to an outfit. Prepare for everyone to ask where you got your earrings.


Hailey Bieber Instagram

(Image credit: @haileybieber)

WHO: Hailey Bieber

Jordan Road Jewelry's collection is filled with bold pieces that are adored by Hailey Bieber, Emily Ratajkowski, and Jasmine Tookes, to name a few. The brand was founded by a mother-daughter duo who learned the craft of jewelry making in India.


Whitney Port wearing jewelry

(Image credit: @whitneyeveport)

WHO: Whitney Port

Luv Aj is a veteran, celeb-loved affordable jewelry brand. It was founded in 2005 (by a former Who What Wear intern!) and remains wildly popular. It's the quintessential "L.A.-girl" jewelry brand.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.