Athletic brands are all about collaborating with the coolest It personality in the zeitgeist. Adidas has Alexander Wang; Puma has Rihanna, Kylie Jenner, and Cara Delevingne; and Reebok has Gigi Hadid. But in the latest athletic brand news, Nike just announced its partnership with a model we can hardly go a day without discussing and whose rise to success has been meteoric. We’re referring to the other Hadid sister, Bella.
In tandem with the opening of the new Nike Soho store in New York, the iconic activewear brand tapped Hadid, along with Serena Williams, Odell Beckham Jr., Victor Cruz, and Nas to star in the new #NYMade campaign. And the first peek features the 20-year-old posing against the Manhattan skylight in a striking white-and-black image.
Hadid shared the news via her Instagram just a few hours ago. "So excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY!," she posted, along with a meta image of her standing in the middle of the street under her new billboard. We have to say, we're pretty excited for her, too.
Scroll down for your first look at the latest athletic campaign starring the model of the moment.
Inspired to shop more Bella-Hadid approved picks? See below.
-
Bella Hadid Just Put a Sexy Spin on the Runway Trend You'll See Everywhere in 2026Leave it to Hadid and creative director Adam Selman to reimagine a major ready-to-wear runway trend.
-
These Loafers Have Had a Cult Following for 70 Years, But in 2025, You'll Only See Them Styled Like ThisBella Hadid gets it.
-
According to It Girls, You Should Only Wear Skinny Jeans If It's This Trend With These ShoesConfirmed by Bella Hadid in Paris.
-
Bella Hadid Just Wore 2026's Biggest Accessories Trend in ParisIt girl approved.
-
Bella Hadid Just Landed in Paris Wearing *the* Shoes to Pair With Fall's #1 Denim TrendModel-off-duty elegance to the max.
-
Bella Hadid Just Wore the Elegant Heel Trend French Women Are Favoring Over SandalsIt's got that je ne sais quoi.
-
Bella Hadid Just Wore the $160 Designer-Passing White Sneakers That Will Sell Out by September 1Hurry, there are only a few sizes left.
-
Bella Hadid Wore the Season's It-Girl Legging Trend With the Flats Everyone Has Bought This YearSummer 2025 summed up in one outfit.
