The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.
I've been writing about the beauty routines of industry experts, founders, and tastemakers for over two years now, and I've noticed the same product in nearly every one of their top-tier lineups. Any guesses? Okay, I'll spill. It's the decadent, heavenly, simply unparalleled Lip Butter Balm from Summer Fridays ($24). I'm also in love with this lip product, along with countless items from this über-popular brand. Its hydrating, nourishing formulas are a treat for your skin, and the Instagram-worthy packaging is undoubtedly a treat for your eyes. And it turns out, this was the exact vision co-founders Marianna Hewitt and Lauren Ireland had when they founded the brand in 2018.
Hewitt tells me that after years of working with prestige beauty brands, she and Ireland identified a gap in the market for products that were gentle and effective, yet also featured beautiful packaging and compelling marketing. And so Summer Fridays was born. Seven years and countless best sellers later, the brand launched its Blush Butter Balm ($26), a sheer, blendable cream blush spiked with skin-loving peptides, ceramides, and hyaluronic acid. "It gives that effortless, just-been-out-in-the-sun glow," Hewitt tells me. "I use the shade Toasted Terracotta for an easy flush of color that looks like a 'blonzer.'" Okay, wait… "Blonzer" is genius! And according to Hewitt, it's the secret to her signature sun-kissed look. "I love products that are easy, dewy, and quick to apply, especially in the warmer months," Hewitt says, noting a lightweight skin tint, brow gel, lip liner, and lip tint as the other crucial steps in her routine.
Want to know the rest of Hewitt's everyday beauty staples? Keep scrolling to see them all—from a guava lip tint to her go-to nail polish. You'll want to write these down.
"The easiest flush of color that looks like a 'blonzer.' I use it with our Blush Brush ($28), which has replaced so many tools in my makeup bag."
"My go-to lip balm with the perfect pop of pink. It hydrates, adds shine, and brightens up my whole face."
"Locks in my makeup no matter how hot or humid it is."
"Super precise and easy to use for a natural, full brow."
"Keeps my brows lifted and in place all day without feeling stiff."
"I keep a few shades in my bag. They're creamy, long-lasting, and the best tones."
"My forever essential for hydration and post-flight skin recovery. I use it as a mask, moisturizer, hand cream—especially when my skin needs calming from hot summer weather."
"This shampoo and conditioner are a dream duo for soft, airy hair with just the right amount of body."
"My hair savior after a beach day or long travel. It brings my strands back to life."
"Adds moisture, definition, and shine without weighing my hair down. I apply this to my hair before I air-dry."
"Tames flyaways and gives that polished, slick-back look in seconds."
"Gives me that smooth blowout at home, and it works internationally. It's the only tool I have that I can use when I go on vacation."
"Gentle on wet hair and makes detangling effortless."
"The prettiest sheer shade for a clean, polished mani and pedi."
"Blocks out light and feels so luxe. It's perfect for flights or home and really helps trying to sleep on the right schedule."
"A summer essential for staying fresh and dry in heat and humidity."
"A part of my wind-down routine when I need extra help falling asleep. I always have these when I travel."
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