I Built My Career Around Self-Care—16 Products I Swear By (Plus 6 Wellness Tips)

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.
Ah, Summer Fridays. It's one of my all-time favorite brands, a beautiful escape into a carefree, sunny wonderland where self-care and skincare coalesce. I've always loved its focus on easy, breezy, natural beauty—everything from the clean formulas, minimalist and sustainable packaging, and ethereal aesthetic. I also admire its co-founder, Lauren Ireland, who's living proof that you can balance work, motherhood, and life at once with grace, but I wanted to know how.
"Wellness as a whole has been a love of mine for as long as I can remember, and I really valued the love and care I showed my mind and body, so that has led to a career surrounding self-care," Ireland says. For her, that means prioritizing wellness habits, many of which are free. "Protect yourself in the sun, drink water, move your body, take a daily probiotic, avoid picking at your face, and practice daily gratitude," she advises. "I think when we feel full on the inside, we look even more glowy on the outside."
How else does Ireland fill herself up? Makeup and skincare. "While I obsess over products, I crave simplicity, which led to my love for finding (and now, creating!) products that are easy and effective," she says. I approach my own beauty routine in the same way and can't help but mention that my desert-island skincare product, the Summer Fridays Jet Lag Mask ($49), is also Ireland's. "It's truly the most versatile, ultra-hydrating product that I use in so many different ways. We sell one every two minutes!" To see more of Ireland's must-have products, keep scrolling.
Makeup
"Our newest Summer Fridays product—and one I have been using behind the scenes for several months now! This is my holy-grail makeup product because it instantly brightens my face and gives me a sheer flush of color on the go. It's buttery, nourishing, buildable, and long-lasting, which is our dream combination! My current favorite shades are Soft Strawberry for daytime and Toasted Terracotta at night. I love applying with my fingertips in between summer camp drop-offs and the office."
"I have multiple lip butter balms on me at all times! I love our buttery formula for everyday hydration, and our shades are sheer enough for a subtle pop of color. My current obsession is with Pink Guava, but I also love our Clear Mint for something refreshing."
"I always have this with me for fluffy, natural-looking brows! It's another staple for that no-makeup makeup look I love, and one of the quickest pick-me-ups on mornings when I need something fast and effective that makes me feel pulled together. I use the shade light brown."
Skincare
"These patches are the solution to sleepy, puffy under-eyes and probably my most gifted product to my friends and fellow moms. The hydrogel patches are non-slip and can be worn while getting ready or getting life things done. We designed the unique shape to specifically fit your under-eye area. They're like a drink of water for the under eyes!"
Bodycare
Wellness
"I take this powder nightly and mix it into hot water about an hour before I want to go to sleep. It's one of my favorite ways to wind down at the end of the day, and it's a key part of my nighttime routine. It's calming without making my body feel off, and I also love to travel with small packets for long flights."
"I've been a Nutrafol user for years, and it's particularly helped me postpartum after each of my kids. I had experienced a lot of hair thinning after each pregnancy, and I saw noticeable differences and less shedding once I remained consistent with taking the four pills daily—it's easiest to do it alongside a meal!"
Haircare
This story was originally published at an earlier date and has since been updated.

Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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