Let Me Clue You In: Amazon Hides Deals Up to 73% Off in This Secret Prime Day Section
Medicube, Nutrafol, and more are on major sale.
Allow me to cut right to the chase. I've been shopping for and writing about beauty deals for quite some time. Since 2022, my 9-to-5 has been spent scrolling through sale sections and reviewing the best beauty products, which means that I'm unusually prepared to take on the mammoth sale that is Amazon Prime Day. Deals on cult beauty products, hair tools, and aesthetician-recommended skincare run amok, which may sound like a beauty lover's dream but could be a casual shopper's worst nightmare. To cut through the chaos, I headed to Amazon's Outlet—a page hidden a few scrolls into Amazon's Prime Day category tabs that hosts some of the steepest deals on must-have brands—and found a gold mine full of deals on brands like Dyson, Nutrafol, Medicube, and more, slashed up to 73%.
No, that's not a typo. The deals here are tucked away in the shadowy depths of Amazon's sale section, but lucky for you, I'm using my deal-sleuthing skills to bring them to the light. OGX shampoos are on sale for as little as $3, and red light therapy masks are nearly 50% off. I'm warning you now: You'd better act fast. Many of these discounts are lightning deals, meaning they won't last until tomorrow. This isn't a sale section to sleep on, so scroll with haste.
Below, see the 29 steeply (and rarely) discounted products worth nabbing before they're gone.
Top Prime Day Beauty Deals in Amazon's Outlet
- Hair-Growth Must-Have: Nutrafol Women's Balance Hair Growth Supplements, $70 (was $88)
- Celeb-Loved Multitasking Skincare Device: Medicube Booster Pro, $150 (was $220)
- Highest Discount (73% Off!): Naked Sundays CabanaGlow Tinted Mineral Sunscreen SPF 50, $10 (was $35)
- Internet-Favorite Concealer: Tarte Shape Tape Concealer, $19 (was $32)
Medicube's Zero Pore Pads are one of Amazon's top-selling skincare products for many reasons. They quickly smooth skin texture and minimize the appearance of pores with a balanced concoction of AHAs, BHAs, and plant-derived ingredients, offering glowier skin and smoothed pores in just two weeks.
If you're a living, breathing beauty lover who has access to a phone in the year 2026, you likely know about Nutrafol's hair growth–encouraging supplements. These dermatologist-approved capsules are clinically proven to improve the density and growth of hair with consistent use, but the downside is that each tub is a bit pricey. Now, you can save 20% on these famous supplements during Prime Day.
Celebrities like Kylie Jenner and Hailey Bieber endorse the Medicube Booster Pro—a six-in-one skincare device that encourages deeper product absorption, firms the skin with microcurrent, and uses electric-needle technology to minimize the appearance of pores—and right now, it's on sale for just $150. This multitasking tool brings pricey K-beauty spa treatments home, showing "glass skin" results after just one week of use. There's no better time to snag it.
Dyson hair tools are notorious for not only being some of the priciest consumer products in the game but also for being very worth the splurge. Today, however, you can snag Dyson's upgraded Airwrap I.D. Multi-Styler for over $200 less than retail price, earning you the brand's latest dryer head attachments, auto-curlers, and flyaway smoothers for less than the price of the original Dyson Airwrap.
Many TikTok-viral beauty products are hiding on Amazon's online sale rack, and Drunk Elephant's D-Bronzi Drops are one of the lucky few I spotted today. Just a few drops of this bronze elixir into a dollop of your favorite moisturizer, sunscreen, or foundation offer a luminous, sun-kissed glow sans the dangerous rays of the sun. I use these drops to this day and will be adding a new bottle to my cart now that it's 50% off.
As much as I love the Drunk Elephant D-Bronzi Drops, they lack SPF, which is a hindrance in the sweltering summertime. Naked Sundays, on the other hand, makes tinted serum drops that offer a similar glow, a makeup-friendly consistency, and potent SPF 50—shielding the skin from UVA/UVB rays while offering a quenching dose of hydration. Oh, and did I mention that it totes the highest discount I've spotted yet at 73% off?
Eyelash-growth serums are a buzzing topic in the beauty community, and Grande Cosmetics' GrandeLash Serum is always in the mix. This vitamin- and amino acid–boosted serum plays well in the delicate areas around the eyes and offers noticeable length in just six weeks. While it's usually a bit pricey at $68 full price, you can score this tube for just $36 right now.
When I think of iconic lip colors, a few immediately come to mind: MAC Cosmetics' Ruby Woo, L'Oréal's Ballerina Shoes, and Clinique's Black Honey. The vampy shade looks daunting in its solid oxblood form, but it swipes onto the lips in a cloud of sheer berry pink that works on every skin tone. Known for being universally flattering and impressively hydrating, this lipstick is one for the history books, and now, it's on sale for just $18.
I can't possibly talk about cult beauty products without mentioning perhaps the most talked-about concealer on planet Earth: Tarte's viral Shape Tape Concealer. Famous for its full-coverage pigmentation and creaseless formula, this concealer has transcended beauty trends and taken its throne above the makeup almighty for its long-wearing properties (up to 16 hours!), flashback-defying finish, and dark circle–blasting powers.
If you're looking for a summer-ready sunscreen that defies the beating rays, feels weightless under makeup, doesn't clog acneic skin, and doesn't leave a white cast, I beg you to turn your attention toward this on-sale sunscreen from Supergoop! The gentle formula works on all skin types and absorbs quickly into the skin, leaving a blurred finish that makes your skin look ever-so-slightly filtered without applying a stitch of makeup (though it does double fabulously as a facial primer). Buy it for $25 before this lightning deal expires in just a few hours.
But that's not where this treasure trove of discounts ends. Keep scrolling for 19 more deals on Shark hair tools, editor-loved K-beauty products, and summer fragrances seeing staggering sales.
Shop More Must-See Sales

Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has 3+ years of industry experience. Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure sweeping New York Fashion Week. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University. She was formerly a shopping writer at People.com. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. When Brascia isn’t writing, researching, or testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.