From 2010 to 2019, These Are the Biggest Fashion Trends From the Last Decade

Meet Lisa Aiken, fashion director of Moda Operandi and one of our style icons here at Who What Wear. Lisa is championed within the industry for setting trends and spotting new designers like it's no one's business. No, really—if there's a cool new brand or rising trend, she's not only already wearing it but has also edited it into Moda Operandi's shopping selection for all to enjoy. Since we're always looking to Lisa for our next shopping move, we're thrilled she's agreed to join us as a columnist on the site, serving the latest and greatest when it comes to trends, style, and shopping.

Today, it is with great honor and excitement that we welcome her as she discusses all the biggest fashion trends and moments from the last decade starting in 2010 and ending in 2019. The jury is still undecided about 2020, so in the meantime, follow along as she walks us through all of the trends from the 2010s you probably already forgot about and shop a few in case you're feeling nostalgic.

2010: Skinny Jeans + High Heels 

Skinny jeans, high-heel shoes, and a blazer from Chanel or Balmain was the French-editor uniform, best sported on Emmanuelle Alt, editor in chief of Vogue Paris.

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(Image credit: Style du Monde)

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2011: Prada's Banana Print

Miuccia Prada’s iconic banana print could not be missed in every fashion magazine or on celebrities, and it quickly became available on the high street as well. The brand’s relevance was further heightened with the designer’s inclusion in the Met Costume Institute’s theme the following year. 

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2012: The Model-Off-Duty Look

The model-off-duty look was an easy formula for everyone to replicate—an oversize tee, skinny jeans or leather pants, and a biker jacket. The hero piece quickly became Isabel Marant’s wedge sneakers… if you could get your hands on them! 

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2013: The Rise of Streetwear 

The biggest movement of the decade was undoubtedly the rise of streetwear, and it all started back in 2013 with Givenchy’s Bambi sweatshirt. Riccardo Tisci, creative director at Givenchy, styled it on the runway with a pencil skirt and heels, and so trend began.

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2014: Dressing for the Camera

Instagram’s relevance propelled more bold fashion and the concept of dressing for the camera. The platform heralded the growth of street style and the documented OOTD as a means of sharing fashion and bubbling up trends.

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2015: Maximalism

With the appointment of a new creative director at Gucci, Alessandro Michele, combined with the aforementioned growing presence of street style and social media, we returned to maximalism. Bold prints, quirky details, and the Princetown horse-bit loafer quickly became our fashion uniform.

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2016: Bomber Jackets

Streetwear really gained momentum in 2016. Where Givenchy left off, Virgil Abloh of Off-White and Demna Gvasalia at Balenciaga saw an opportunity to redefine what a cult piece is in fashion. Quickly the items to own became statement denim, a signature hoodie, and the bomber jacket.

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2017: Logos

The evolution of streetwear continued with the rise of logomania. Suddenly every outfit was completed with the addition of a Gucci T-shirt or monogram bag. Branding was big, almost as big as it was in the 1990s.

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2018: Grown-Up Tailoring

Fashion’s favorite minimalist, Phoebe Philo, departed Celine in 2018 and left us all craving more. Very quickly fashion switched to a more grown-up, tailored, and subtle vibe, with an entire group of loyal followers making feelings known with the hashtag #OldCeline on Instagram.

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2019: Beige

The repercussions of #OldCeline lasted well into 2019, with the endless sea of beige in stores being the most notable signal. Designers across the industry have (perhaps subconsciously) tried to fill the void left behind, and it seems the emerging winner is Daniel Lee at Bottega Veneta with an It bag that has taken over the internet.

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Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.