The Coolest Swedish Brands Everyone Is Talking About

Erin Fitzpatrick

You're probably well acquainted with Sweden's biggest fashion exports: You have H&M on the affordable end of the spectrum, while cult brand Acne Studios anchors the luxury market. No doubt these empires have become household names in the industry, but that doesn't mean there isn't room for more labels to break through from the impossibly chic Scandinavian country. To find out which brands have what it takes, I made the journey to Fashion Week Stockholm, where more than 20 of the region's most promising labels showcased their F/W 17 collections. 

I've already detailed the week's best street style looks (which easily rival London and Paris), but there was plenty of action on the runway too. Offbeat venue choices, a long-awaited designer comeback, and a virtual reality experience all served to spice up the stylish affair.

While the week featured many veteran brands like Rodebjer and Whyred, young creatives were given the chance to stake their claim with Space by RMH, a series of events showcasing emerging streetwear designers. The Swedish music collective, RMH, teamed up with six participating brands for the event: This Is Sweden, Tafari Gold, Stai, Official Gallery, Hi On Life, and Die Monde. The result was an enlightening look at the next generation of talent in the country—and in case there was any doubt, the future of fashion in Sweden is looking very bright. 

Scroll down for my take on the buzziest brands of Fashion Week Stockholm!

Which brand is your favorite? Tell us in the comments below!

This press trip was paid for by Fashion Week Stockholm. Editors' opinions are their own.

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