I'm an NY Stylist, and I Think This Color Is Replacing Brown


(Image credit: Caitlin Burke)

Caitlin Burke knows a thing or two about trends. The stylist and creative director has been in the industry for years, earning her fashion chops with Moda Operandi, Harper's Bazaar, and Cosmopolitan. Suffice to say, when she has a hunch about an upcoming color trend, we listen. Via email, Burke told us:

"Ever since I discovered a cotton poplin Jil Sander blouse in an unexpected yet perfectly rich chocolaty brown hue in early 2021, I've been totally hooked on the color. At the time, it felt like a new neutral, and I hadn't really seen cotton poplin done in that shade before. It became my colorway of choice for seemingly every new purchase. Lately though, I've found myself gravitating toward its natural successor: a deep wine-ish berry color

"To clarify, it's not so much that this merlot shade is replacing brown; it's more so just replacing my obsession with brown. I think the last few seasons spent acquiring chocolate-hued pieces has left me craving an equally rich companion to them. And although brown pairs well with lots of shades (a major part of its appeal), few feel as luxe as this oxblood color does to me right now."

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Freelance Contributor