This Urban Outfitters Item Is On Track to Sell Out Before It Even Goes Live

Thanks to Instagram, it doesn't take much for an item to generate shopping hype these days. From next-gen It skirts to the bag on every influencer's arm, all brands need are a few posts and boom—it's a sellout. So when an item has zero social media presence, it makes it all the more impressive when it reaches cult status. Do you know what makes it even more impressive? When it's not even available to buy yet.

That's the case when it comes to Urban Outfitters' latest must-have, which is breaking records (even though you can't buy it yet). It all started when we spotted this incredible pink denim boilersuit. In fact, Urban Outfitters is accepting preorders for it before it goes on sale 23 October. After the success of Ganni's and ASOS's fuchsia all-in-ones, it was a smart move on Urban Outfitters' part. However, it seems even the buyers were unprepared for the shopping urges it would instil.


(Image credit: Urban Outfitters)

Our friends at UO HQ revealed that the jumpsuit in question is the brand's most in-demand preorder item of all time (so much so that more were quickly ordered to fulfil demand), and it’s looking increasingly likely to sell out before it hits shop floors. Right now, the website is still taking orders, but if the wait list gets much longer, it'll have to shut down requests. We don't know about you, but we're suddenly feeling anxious.

The point of difference lies in the hue. Other styles have featured super-bright shades, but this muted tone will arguably suit more skin tones and hair colours. Throw in the fact jumpsuits make getting ready easier in the morning and it's little wonder this item is in such high demand. To give you the best chance of getting one, we've linked to the boilersuit below, and we suggest getting your name down ASAP to avoid disappointment. While you're at it, you might want to take a look at the pieces we think could sell out just as quickly too.


Related: The 4 Golden Rules of Shopping at Urban Outfitters

Related: I Just Tried on Over 50 High-Street Jumpsuits to Find the Best Ones

As obsessed with all-in-ones as we are? Why not consider a jumpsuit for party season?

Opening Image: @isabellath

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.