Zara Just Launched Beauty, and We've Tried It All—Here Are Our Honest Reviews

Zara fans, get ready for a piece of news that's about to make your year. The mega-stylish retailer, known for supplying the fashion community with affordable trend pieces that pack our wardrobes year-round, is entering the beauty game. In fact, today marks the launch of Zara Beauty, the retailer's first official beauty collection. That's right—in addition to loading up your cart with the most enviable sartorial styles for summer, from pleated miniskirts to halter tops, now you can also stock up on vibrant lip colours, eye shadows, makeup brushes, and even nail polish. The best part? It all falls right in line with the elevated quality and inclusive ethos we've come to love and expect from Zara.

From the get-go, the thing that stands out most about this new beauty offering is the shade range. It's vast. In true Zara fashion, there's something for everyone, whether you're looking to create an easy no-makeup look or a full glam-rock face complete with contrasting eyes and lips. According to Zara beauty director Eva Lopez-Lopez, that's intentional. "Our goal was to create something truly inclusive in which many can participate; innovative products with a playful, personal, and individualistic character, all made with the high-performance ingredients and true colour innovation," she said in a statement.


(Image credit: Raymond Meier/Courtesy of Zara Beauty)

The collection—which already features an impressive assembly of makeup products for the eyes, lips, and face in addition to nail lacquer—is made with both people and the planet in mind, featuring high-performance ingredients, clean formulas, and refillable packaging. Not only that but it's all been developed with the creative direction of legendary British makeup artist Diane Kendal, whose work you've likely spotted on the runways for major designers like Tom Ford and Proenza Schouler. So yeah, this stuff is built to make an impact. 

To get us all in the mood for the playful vibes to come, Zara created the most beautiful campaign, calling in some of the biggest names in fashion photography to bring the looks to life in a way that communicates the fun and free nature of the collection. The flawless campaign consists of a series of looks created by Kendal that show diverse interpretations of beauty and individual character, captured by Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron. In terms of inspiration, it doesn't get much better than this!


(Image credit: Oliver Hadlee Pearch/Courtesy of Zara Beauty)

Zara Beauty is available now on all platforms in the UK and Europe, the US, Canada, Mexico, China, South Korea, Japan, Australia and New Zealand and will become available in the Middle East starting in June 2021.

Now that you've read all about this new launch, it's time to see the products in action. Keep scrolling for honest reviews from our beauty team, including our favourite products and everything we think you need to know. Get our looks and shop more of the newness from Zara ahead.

The Reviews


(Image credit: Mario Sorrenti/Courtesy of Zara Beauty)

Erin Jahns, Senior Beauty Editor


(Image credit: @erin_jahns)

Erin's look also includes Too Faced Born This Way Foundation (£29); Urban Decay Stay Naked Correcting Concealer (£23); MAC Mineralize Skinfinish Natural Face Setting Powder (£27); Laura Mercier Secret Brightening Powder for Under Eyes (£23); Surratt Beauty Noir Lash Tint (£46) 


(Image credit: Oliver Hadlee Pearch/Courtesy of Zara Beauty)

Courtney Higgs, Beauty Editor


(Image credit: @court_higgs)

Courtney's look also includes Laura Mercier Tinted Moisturizer Oil Free (£35); Anastasia Beverly Hills Brow Freeze Styling Wax (£24); Pat McGrath Labs Dark Star Volumizing Mascara (£26); Charlotte Tilbury Lip Cheat Lip Liner (£17)


(Image credit: Zoë Ghertner/Courtesy of Zara Beauty)

Kat Collings, Editor in Chief


(Image credit: @katcollings)

Kat's look also includes Ilia Beauty Super Serum Skin Tint SPF 30 Foundation (£46); Hourglass Vanish Airbrush Concealer (£32); Ilia Beauty Limitless Lash Lengthening Mascara (£27)

Mica Ricketts, Beauty Editor


(Image credit: @micaricketts)

Mica's look also includes Shiseido Synchro Skin Self Refreshing Foundation (£40); Glossier Stretch Concealer (£15), Anastasia Beverly Hills Brow Wiz (£23); Charlotte Tilbury Hollywood Flawless Filter (£34); Maybelline The Falsies Lash Lift Mascara (£10)

Browse More New Zara Beauty Offerings


(Image credit: Nadine Ijewere/Courtesy of Zara Beauty)




(Image credit: Mario Sorrenti/Courtesy of Zara Beauty)



Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.