7 "Grandma" Trends That Are in This Summer

"Vintage" was a key word for autumn/winter 2018 thanks to "grandma" silk scarves, traditional tweed suiting, '80s silhouettes and croc-stamped accessories. Lisa Aiken, the former fashion director at Net-a-Porter, explained this return to retro classics at her trends presentation last year: "While the Gucci impact is still very prominent, what we've seen come through this season is lots of tweed, faux-fur and scarf prints from Richard Quinn, which was a standout show of the season. There were a mash-up of references and designers have taken this idea of vintage and made it their own."

These antique-feel treasures are continuing into our spring summer wardrobes, with wallpaper floral dresses, vintage scarves, pearl jewellery and square toe shoes all taking over our Instagram feeds. There are seven grandma trends in particular that are proving popular with the fashion crowd on Instagram—and you can find them in charity shops, vintage stores, on the high-street or high-end designers like Gucci and Prada. Keep scrolling to see and shop the grandma trends. 

1. Tweed

Tweed is officially cool again as proven by the plethora of looks influencers have been donning this summer. While the material certainly is timeless, right now, it's feeling fresher than ever before thanks to the bold, zesty colours.

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2. Knee-High Socks

Knee-high socks remind me of junior school uniforms and, of course, my grandmother. Grandmas tend to wear this sock style as a replacement for tights, but in 2019, fashion girls are styling them with shorter hemlines and sleek heels. 

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3. Babushka Scarves

According to Merriam Webster, by definition, "babushka" means both a scarf worn over the head and a Russian grandmother. The new accessories trend has recently taken the street style scene by storm and according to the below, that trend will only increase in popularity come summer. 

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4. Square-Toe Shoes

We've covered this shoe trend quite a bit this season, but it's also one that closely ties into the grandma aesthetic. The focus here, however, is that vintage-feel in the form of either a loafer, kitten heel pump, or mule. 

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5. Pearls

One of the biggest jewelry trends of the season is also one that your grandmother probably has on her chest of drawers. If really want to dive into the trend, opt for a classic string of pearls layered over any of your tweed pieces, but if you'd rather something a little more modern, choose a pair of Alighieri earrings instead. 

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6. Sweater Vests

Yet another trend that might come as a surprise is the return of the sweater vest. After attending autumn winter 2019 fashion week shows and endless PR appointments, I can guarantee this trend is here to stay for the coming season. 

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7. Structured Bags

Your grandmother probably used to carry around these little frame bags, and you'll find dozens of them in vintage stores. Many emerging handbag designers, such as Medea and Little Liffner, are also creating exciting new versions.

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Up next, the six Zara items fashion editors will be wearing this year.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.