The One Product You Should Buy From the Buzziest Skincare Brands

Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers' attention either by word of mouth, the press, or social media, it's really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren't always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks.

That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts about which of them are most worth buying. 


(Image credit: @tylynnnguyen)

Here, check out the one product from 15 different much-discussed skincare brands (SkinCeuticals, Sunday Riley, Shani Darden, etc.) that we think you should snag over all the others. 

Eve Lom


Sunday Riley

Herbivore Botanicals




Shani Darden

Dr. Dennis Gross

Drunk Elephant


Nurse Jamie




Amanda Montell
Features Editor
Who's your beauty icon?

Tie among Linda Rodin, Hari Nef, and David Bowie.

Who are your 5 favorite people to follow on Instagram?

@petracollins @katiejanehughes @alwaysjudging @bonnyrebecca @hotdudesreading

What's the beauty essential you can’t live without?

If I have some brow gel and Sisley's Phyto-Lip Twist, I'm good to go forever.

What's your desert island album?

Death Cab for Cutie's Transatlanticism

What's your favorite story?

Game of Thrones's Nathalie Emmanuel looks so achingly beautiful in our feature with her that I think it's gonna have to be that!