In a Month, Everyone You Know Will Be Wearing This Dress

We never met a floral dress we didn’t like, but that’s not to say that some aren’t more interesting than others. Depending on the colour balance and the size of the bloom, some floral dresses can feel washed out or, conversely, too brash.

Summer’s take on the floral dress errs on the side of pale and interesting, with white base colours setting the fresh tone for roses, marigolds, and other delicate buds. Autumn, on the other hand, has taken the opposite stance with regards to the motif, instead layering its florals over dark, brooding backdrops.

Seen on the Prada, Richard Quinn, Marques Almeida and Paco Rabanne, the dark floral dress is set to be an integral part of our new-season wardrobes. However, unlike the knitwear and leather we’re forced to bookmark until September, this is a trend we can start phasing into our outfit repertoire right now.

Since it’s in plentiful supply on both the high street and designer shopping circuits, now is the perfect time to invest in a dark floral dress ahead of autumn 2019. Keep scrolling to see the dress’s impact on the catwalk and how influencers are already wearing theirs and then simply choose your favourite to buy from our edit. We could use the pun "blooming marvellous” here, but we won’t.


(Image credit: Who What Wear UK / Getty Images)

Dark floral dresses feature predominantly in our autumn/winter 2019 trend report.


(Image credit: Getty Images)

A model wears a dark floral dress on the Paco Rabanne A/W 19 runway.


(Image credit: Getty Images)

A model wears a dark floral dress on the Richard Quinn A/W 19 runway.


(Image credit: Getty Images)

A model wears a dark floral dress on the Prada A/W 19 runway.


(Image credit: Getty Images)

A model wears a dark floral dress on the Marques Almeida A/W 19 runway.


(Image credit: @erica_davies)

Erica gives her dark floral dress a summertime spin with a basket bag and strappy flat sandals. 


(Image credit: @lucywilliams02)

Lucy pairs her dark floral slip dress with cool cowboy boots. 


(Image credit: @monikh)

Monikh styles her dark floral dress with an on-trend padded headband. 


This post was originally published at an earlier time and has since been updated.

Up next, see the colours we're predicting will be big news come September.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.