The Top-Rated Shampoos and Conditioners That Make Me Forget I Have Fine Hair

Even though my hair has come a long way in the past few years, the combination of my naturally fine texture paired with an addiction to bleach had previously proved pretty disastrous in terms of my thick hair goals. For years, no matter how many sprays, mousses, supplements or other gimmicks I tried, nothing seemed to budge my strands even a millimetre on the volume scale. To say I was frustrated would be the ultimate understatement.

I knew, of course, I had limited control over my natural texture (thanks mum and dad!), but over time, I realised the destiny of my fine hair also, in part, lay in the hands of numerous very controllable factors like diet, high-quality supplements, strategic hair products, regular salon appointments, and, by and large, the banishment of all heat styling tools (so sad). At the forefront of all this were my shampoo and conditioner.


(Image credit: @erin_jahns)

What you do in the shower might not seem all that important when it comes to the bouncy (or not) end result, but trust me when I say certain shampoos and conditioners have legitimately transformed the look and feel of my hair from limp and thin to full and voluminous. So because I've tried more fine hair–geared shampoo and conditioning formulas than is probably healthy for one woman in a lifetime, I'm sharing all of the standouts with you. Keep scrolling! Longer, stronger, thicker strands are just ahead. 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.