Lauren Eggertsen
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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And Now, the Pretty Ballet Flats Destined to Become This Fall's It Shoes
Thanks, Miu Miu.
By Lauren Eggertsen
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It's Only August, But I Am Already Losing It Over These 32 Fall H&M Items
I need everything.
By Lauren Eggertsen
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My Summer Style Looks So Expensive Thanks to These 31 Cheap Amazon Finds
Starting at just $8.
By Lauren Eggertsen
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I Live in L.A. But Crave French-Girl Style—7 Pieces I Want to Get the Look
My West Coast closet is in need of some Parisian flair.
By Lauren Eggertsen
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J.Crew Just Dropped Its New Pre-Fall Pieces—These 27 Will Sell Out First
Mark my words.
By Lauren Eggertsen
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All I Have to Say About These New Zara Items Is OMG
It's love.
By Lauren Eggertsen
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I've Worked at Who What Wear for 7 Years—These Are My Secret Favorite Finds RN
I'm tempted to gatekeep, but I won't.
By Lauren Eggertsen
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Everyone's Wearing Bras as Tops—Here Are 8 Ways to Style Yours
Outfit ideas you need to see.
By Lauren Eggertsen
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This New Way to Shop for Designer Bags Is Already Kendall Jenner–Approved
It's a responsible way to shop.
By Lauren Eggertsen
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My 58-Year-Old Aunt Is Still My Style Icon—30 Perfect Things She's Buying Now
Get ready to swoon.
By Lauren Eggertsen
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The Hailey Bieber Bikini Outfit That Always Goes Viral on Instagram
It's so simple.
By Lauren Eggertsen
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I Live in L.A. But Crave French-Girl Style—7 Pieces I Want to Get the Look
My West Coast style is in need of some Parisian flair.
By Lauren Eggertsen
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The Hailey Bieber Bikini Outfit That Always Goes Viral on Instagram
It's so simple.
By Lauren Eggertsen
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20 Stunning Bridal Items I'm Losing It Over (and 15 to Shop If You're a Guest)
For context, I'm not even a bride.
By Lauren Eggertsen
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Skinny Jeans Are Out, Trash-Bag Pants Are In—28 Pairs That Will Convince You
The new summer trend worth trying.
By Lauren Eggertsen
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Suddenly, This Casual Dress Trend Is Popping Up All Over the Place
Shop it while it's hot.
By Lauren Eggertsen
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29 Casual Summer Dresses to Consider If You Hate Complicated Clothing
Prepare to live in these.
By Lauren Eggertsen
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I'm an Editorial Director, and I'll Be Wearing These 5 Pieces All Summer Long
You heard it here first.
By Lauren Eggertsen
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My Summer Wardrobe Needs an Easy Refresh—29 H&M Items That'll Do Just the Trick
Uncomplicated and so cute.
By Lauren Eggertsen
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Thongs Are Officially the Most Controversial Shoe Trend
Let's talk about it.
By Lauren Eggertsen
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The Verdict Is In: These Are the 5 Most Important Trends From Milan
Spring is coming.
By Erin Fitzpatrick
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The Verdict Is In: These Are the 5 Most Important Trends From Milan Fashion Week
Spring is coming.
By Erin Fitzpatrick
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Editors Discuss Every Major Swim Trend to Know This Summer on the WWW Podcast
Heard it here first.
By Lauren Eggertsen
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Zara Haul! Every Brilliant-Beyond-Brilliant Item I'm Loving Now
Summer days are ahead.
By Lauren Eggertsen
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This Underwear Trend Is Quickly Dying
According to the experts.
By Lauren Eggertsen