Lauren Eggertsen
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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29 Finds I'm Loving That I'm Telling My Stylish 58-Year-Old Aunt to Buy Too
We have similar styles.
By Lauren Eggertsen
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31 New H&M Summer Finds That Are Uncomplicated, Affordable, and So Cute
Seasonal shopping has never been easier.
By Lauren Eggertsen
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30 Under-$50 Items I'm Freaking Over Thanks to the Nordstrom Sale
The best of the best under $50.
By Lauren Eggertsen
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Every Under-$100 Item I'm Eyeing From Revolve's Massive Sale
Add to cart.
By Lauren Eggertsen
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35 Perfectly Affordable Items I'm Freaking Out Over Thanks to the Shopbop Sale
Happy shopping.
By Lauren Eggertsen
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I Only Wore These 7 Basics in New York and Got Compliments Every Time
Worked like a charm.
By Lauren Eggertsen
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This Reformation Sale Has Me in Tears—37 Items to Get Before They Sell Out
Stop, drop, and shop.
By Lauren Eggertsen
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All My Favorite Designer Brands Are Insanely on Sale—35 Items I'm Drooling Over
Apologies to your wallet.
By Lauren Eggertsen
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My Hidden Talent is Finding the Best Items at Free People—31 On-Sale Gems I Love
Happy shopping.
By Lauren Eggertsen
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Revolve Is Having a Massive Sale—29 Items Fashion People Will Snatch Up First
Hurry!
By Lauren Eggertsen
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Farfetch Is Having a Massive Sale, and These 29 Items Have Me Beside Myself
I am not okay.
By Lauren Eggertsen
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This Massive Revolve Sale Is Absurdly Good—30 Items I'm Obsessed With
This stuff is bound to sell out.
By Lauren Eggertsen
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I'm Sick of Wasting Money on Fleeting Summer Trends—5 Buys That Are Worth It
Promise.
By Lauren Eggertsen
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30 Lingerie-Inspired Swimsuits That Will Make You Do a Double Take
The trend is here for the long haul.
By Lauren Eggertsen
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No, But I Quite Literally Found the Best New Nordstrom Items in Existence
Period.
By Lauren Eggertsen
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42 Things to Buy From Shopbop, Zara, and Net-a-Porter
Starting at just $30.
By Lauren Eggertsen
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I'm Basically a Professional Shopper—30 Shopbop Items I'm Obsessing Over Now
Get ready for a full cart.
By Lauren Eggertsen
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37 Classic Summer Nordstrom Finds I'm Currently Drooling Over
My favorite season is almost here.
By Lauren Eggertsen
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Floss Bikinis Are a Thing, and They're Exactly What You're Thinking
Meet the swim trend that's already It girl approved.
By Lauren Eggertsen
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My 58-Year-Old Aunt Buys Whatever I Tell Her—30 Items I Want Her to Splurge On
I can't wait to see what she picks.
By Lauren Eggertsen
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If It Looks Cheap, I Don't Want It—5 Items I'm Buying to Fake Expensive Outfits
Fake it till you make it.
By Lauren Eggertsen
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I'm a Fashion Editor—Here's Everything I Packed for a Cute Trip to Joshua Tree
Courtesy of Canada Goose.
By Lauren Eggertsen
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Nordstrom Haul! Cute New Things I Want Everyone to Know About
You're about to have a very stylish spring and summer.
By Lauren Eggertsen
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Everyone's Been Asking Me What to Buy Lately—29 Items I Won't Shut Up About
I seriously can't stop talking about them.
By Lauren Eggertsen
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My Mom Wore These 9 Trends in the '80s, and Now I Do Too
Sadly, she saved nothing for me.
By Lauren Eggertsen