Lauren Eggertsen
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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Your Lingerie Starts Dying the Second You Do This
Take it from the pros.
By Lauren Eggertsen
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This Expensive-Looking Amazon Brand Is Every Fashion Editor's Best-Kept Secret
You're welcome.
By Lauren Eggertsen
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I'm Very Easily Influenced—7 Things I Recently Bought Because Celebs Wore Them
They're just too good.
By Lauren Eggertsen
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Call Me Risqué, But These Are the 5 Naked Trends I Can't Wait to Try Next Year
Dare to join me?
By Lauren Eggertsen
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46 Freakishly Impressive Nordstrom Finds I Am, Well, Freaking Over
Plus a special 20% discount you don't want to miss.
By Lauren Eggertsen
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6 Winter Trends You Can Get From Zara, Nordstrom, and H&M
Jackpot.
By Lauren Eggertsen
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Under $100, On-Trend, and Completely Worth the Hype—31 Items I'm Obsessing Over
You're welcome.
By Lauren Eggertsen
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SOS: This Sample Sale Has Every Cool Basic You Could Ever Want
Starting at $5.
By Lauren Eggertsen
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Surprise: The Lingerie Trend We Thought Would Die in 2020 Is Actually Slaying
It's just so pretty.
By Lauren Eggertsen
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This Is My Last Year in My 20s—Basics and Fun Thrills I Want Before I Turn 30
Making the most of 29.
By Lauren Eggertsen
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31 Trendy Nordstrom Finds That Are Making Me Want to Spend All My Money
Sayonara, savings.
By Lauren Eggertsen
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I've Tried On a Lot of Fall Clothes Already, and These Are My Favorites
Five items I no longer want to live without.
By Lauren Eggertsen
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I Shop at Nordstrom All the Time—These Are the New Under-$100 Items I'm Loving
You're welcome.
By Lauren Eggertsen
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45 Cheap Nordstrom Finds That Look Really Expensive
Get ready for full carts.
By Lauren Eggertsen
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I'm Currently on a Shopping Rampage—10 Items I'm Telling Everyone About
Sorry, not sorry.
By Lauren Eggertsen
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The Ultimate Winter Starter Pack: 7 Items Your Closet Will Starve Without
Winter is coming.
By Lauren Eggertsen
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7 Random Micro-Trends Everyone's Wearing This Winter
You're next.
By Lauren Eggertsen
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35 Nordstrom Finds You Would Only Know About If You Scrolled Through Every Page
So, yes, I did it for you.
By Lauren Eggertsen
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I Selfishly Didn't Want to Share My Rich-Looking Cheap Finds, But Here You Go
Sometimes, I'm a good person.
By Lauren Eggertsen
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The One Sweater Trend That Always Looks Triple the Price
Mark my words.
By Lauren Eggertsen
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Megan Fox Just Wore an $80 Amazon Handbag With One of Fall's Riskiest Trends
Get yours before they sell out.
By Lauren Eggertsen
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A Podiatrist, an Instagram Expert, and Mattel Respond to the Barbie Feet Craze
The experts tell all.
By Lauren Eggertsen
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Nordstrom Haul! 40 Cute New Things I Want Everyone to Know About
I could hardly narrow it down.
By Lauren Eggertsen
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I'm Already Over These 5 Fall Trends, so I'm Buying These 5 Instead
Time for a slight fall upgrade.
By Lauren Eggertsen
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The Plethora of Trends I Bought Because of Instagram
No shame though.
By Lauren Eggertsen