Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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J.Lo Told Me This Skincare Step Is "Overrated," so I Overhauled My Winter Routine
Spoiler: My skin has never looked better.
By Jamie Schneider
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My Holy-Grail Moisturizer for Dry Skin Is Surprisingly Found at the Drugstore
It always saves my skin.
By Sarah Yang
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From Molasses Auburn to Barbie Bangs—These Are the Only Hair Trends That Matter This Winter
Sydney Sweeney's and Jennifer Aniston's stylists say so!
By Jamie Schneider
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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Pamela Anderson Just Told Me the Secret Product That Makes Her Skin Petal Soft
We also chatted about morning rituals, DIY oils, and romantic beauty.
By Jamie Schneider
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I Refuse to Have Dry, Brittle Hair This Winter, so I'm Slathering on These 13 Stylist-Approved Masks
My all-time heroes.
By Jamie Schneider
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Come for the Teeth Cleaning, Stay for the Botox—Why This NYC Dentist's Office Does Both
The ultimate one-stop shop.
By Jamie Schneider
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Even the Chicest People Can't Agree on This "Controversial" Manicure—6 Alts They're Choosing
Expensive-looking manis ahead.
By Jamie Schneider
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Documenting Nail Trends Is My Sport of Choice—I Predict These 11 Will Dominate This Winter
Major mani inspo ahead.
By Jamie Schneider
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Anine Bing Just Made This Scandi, TikTok-Viral Lip Balm Even Cooler
I didn't think it could get any better.
By Jamie Schneider
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Victoria Beckham's Vanilla Perfume Is the Ultimate Date-Night Scent (She Shares It With David)
"A vanilla with a difference."
By Jamie Schneider
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The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025
Bye, '90s minimalism.
By Jamie Schneider
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People Tell Me My Hair Gives "'70s Cool Girl," and It's Thanks to These 15 Essentials
After much trial and error, I found the heroes.
By Jamie Schneider
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Hurry—These Too-Good-to-Miss Nordstrom Beauty Sets Are Only on Sale for 31 More Hours
Going, going, gone.
By Jamie Schneider
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We're Beauty Editors—Of Course We Created a Master List of Beloved Lip Oils
These glossy options tick every box.
By Jamie Schneider