
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn.
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16No easy feat.
By Katie Berohn
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I Only Wore Victoria Beckham Beauty for 16 Days—13 Products I Still Refuse to Give UpInstant staples.
By Jamie Schneider
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Carey Mulligan Is Changing Her TuneFor our April cover story, the actress discusses her "feral" Beef season 2 character, the power of a playlist, and embracing the unknown.
By Jamie Schneider
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Let It Be Known: Bitchy Little Side Bangs Are Back (and Better Than Ever)Cue the hair flip.
By Jamie Schneider
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How to Choose the Best Flat Iron so You Don't Damage the Eff Out of Your Hair7 options for different hair types and budgets.
By Shawna Hudson
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Brooks Nader on Baywatch, "Hot Girl Hair," and the Perfume Her Sisters Can't Stop StealingRead our Unfiltered interview.
By Jamie Schneider
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Celine's New Lip Balms Are So '90s Supermodel Coded—the Shade I've Been Wearing NonstopSwoon-worthy.
By Jamie Schneider
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I Convinced 3 of My Coworkers to Buy This Jelly Moisturizer Before 10 A.M.—It's That GoodDon't skip this one.
By Jamie Schneider
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Trust Me, This French Smoothing Serum Is Just as Good (If Not Better!) Than Your Go-To RetinolI willingly parted with mine.
By Jamie Schneider
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Kendall Jenner on Perfume Layering, Scent Association, and Her Everyday Designer PickRead all the exclusive details.
By Jamie Schneider
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Trust Me—These Elevated Hand Soaps Will Keep Your Hands Cashmere-Soft All Season LongSay goodbye to scaly fingers.
By Jamie Schneider
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I'm Bored of Neutral Manicures, so I Asked an Expert to Give Me a Celeb-Loved UpgradeTimelessly chic and taking over 2026.
By Jamie Schneider
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If You're Craving a Hair Refresh, Same—11 Spring Trends That Are Automatically CoolThe hairstylists have spoken.
By Jamie Schneider
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ICYMI, Korea's Biggest Beauty Retailer Is Headed to the U.S.—11 Staples I'm Already Stocking Up OnConsider this a guide to glass skin.
By Jamie Schneider
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I Spent 2 Hours Scouring the Amazon Big Spring Sale so You Don't Have To: 20 Beauty Finds You Shouldn't MissDon't wait!
By Jamie Schneider