
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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"I Feel Like I'm Living My Best Life": Pamela Anderson on Her Bob Haircut, Spring Rituals, and Updated Beauty Staples
The icon is all for embracing change.
By Jamie Schneider
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Jasmine Tookes Swears By This $20 French Pharmacy Staple and Soothing Korean Sunscreen
Plus, everything to know about her new bodycare line.
By Jamie Schneider
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Suddenly, My Entire Beauty Bag Is Full of SPF Makeup—7 Stunning Formulas I'm Obsessing Over
The category has never been more sophisticated.
By Jamie Schneider
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I Want to Smell Like a Juicy Peach Cobbler This Summer—12 Crave-Worthy Perfumes That Fit the Bill
Nostalgic and mouthwatering.
By Jamie Schneider
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If You're a Brunette With Light Eyebrows Like Me, This MUA Tip Will Change Your Whole Face
Small tweak, huge difference.
By Jamie Schneider
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I Asked the Coolest People I Know: What Makes an It-Girl Lip Balm?
Plus, 15 products truly worth their salt.
By Jamie Schneider
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"Frolicking Spring Fairy" Is My Aesthetic RN—15 On-Sale Perfumes That 100% Fit the Bill
I'm all for smelling angelic.
By Jamie Schneider
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Experts Agree—These Bakuchiol Serums Work Just as Well (If Not Better!) Than Retinol
I asked a derm and cosmetic chemist for their hot takes.
By Jamie Schneider
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"Soft Matte" Makeup Is Trending for 2025—These 17 Setting Powders Are the Portal to Success
Expert picks and pro tips ahead.
By Shawna Hudson
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Elsa Hosk Is My Hair Muse—I Just Discovered the Secret Weapon for Her Shiny, Old-Money Bob
All the exclusive details.
By Jamie Schneider
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This Celeb Facialist Is Known for Met Gala Prep, so I Asked Him for All His Sculpting Secrets
Everything you need to know for model cheekbones.
By Jamie Schneider
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It's Official: Kiss Curls Dominated the 2025 Met Gala Red Carpet
Here, our favourite iterations of the night.
By Jamie Schneider
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Doechii's Met Gala Look Includes a Detail You Can Only See If You Zoom Way In
It's swoon-worthy.
By Jamie Schneider
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Zoe Saldaña and Pamela Anderson Debuted Drastic Bob Transformations on the Met Gala Red Carpet
See them in action.
By Jamie Schneider
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Darling, Delicate, and Expensive-Looking—These "Rich Grandma" Beauty Staples Double as Heirlooms
Elegant antique jewelry, but make them beauty items.
By Jamie Schneider