
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn.
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Soft, Elegant, and Perfect for February—This Pretty Nail Trend Proves Romance Isn’t Dead
A fresh take on classic neutrals.
By Jamie Schneider
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Scaly-Shin Season Is Back—7 Bodycare Hacks That Work Smarter, Not Harder, for Glowing Winter Skin
Okay, these are game changers.
By Jamie Schneider
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16
No easy feat.
By Katie Berohn
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According to Nail Artists, These Go-With-Everything Pedicure Colors Will Be in High Demand This Year
Forget everything you've heard.
By Jamie Schneider
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I'm Always Being Asked If This Rich Cream Is Worth the Price (Yes), But Here Are 10 Less Spendy Alts
Just in case.
By Jamie Schneider
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If You Want to Really Wow People With Your Scent, You Should Know This Quick Hot-Spotting Technique
It guarantees "You smell so good" compliments.
By Jamie Schneider
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Friends Are Already Asking Me for V-Day Perfume Recs—This Is My Ultimate Pick, and It’s on Sale for $57
I gasped.
By Jamie Schneider
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TikTok Loves "Nina Park Lips," But I've Been a Champion for Years—Here's the Best Tutorial to Refer To
I did my homework.
By Jamie Schneider
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From NYC to Paris: Top Stylists Weigh in on the 13 Hair Trends Poised to Dominate 2026
Appointment booked.
By Jamie Schneider
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My Husband Can't Stop Complimenting My Scent—This "Royal" Fragrance Beloved by Aristocrats Is Why
It's all I'm wearing this winter.
By Jamie Schneider
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Actress Maitreyi Ramakrishnan on Glossy Hair, TikTok Hot Takes, and Why She'll *Probably* Never Get a Bob
Plus, the shower lineup she's sworn by for years.
By Jamie Schneider
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I’m Officially Wearing Zoë Kravitz's “Cloudy French” Manicure for the Rest of Winter
Subtle yet heavenly.
By Jamie Schneider
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This Face-Sculpting Bronzing Stick Quietly Ruled the Golden Globes Red Carpet
*Adds to cart*
By Jamie Schneider
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I Tried a Red Light Shower Filter for Tighter Skin and Glossy Hair—My Honest Review After 34 Days
All the info you need on this high-tech staple.
By Jamie Schneider
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From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider