
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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I've Tested $2850 Worth of LED Masks—Shark's New Model Is the One I'm Recommending to Friends
My full review after using it for 67 days.
By Jamie Schneider
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Get Ready—You're About to See Rhode's Branded Eye Masks Everywhere You Turn
Be the first to get them into your hands.
By Jamie Schneider
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I’d Bet My Next Paycheck Merit’s Latest Lipstick and Leather Bag Will Sell Out By October 8
Calling all minimalist-chic beauty fans.
By Jamie Schneider
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Perpetually Dry Skin? You're Probably Forgetting This Underrated Step Post-Shower
I won't ever look back.
By Jamie Schneider
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Every Time I Think "Wow, That Perfume Smells Pretty," It Has This Expensive-Smelling Note
The cashmere sweater of fragrance.
By Jamie Schneider
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For Curly Hair, a Good Leave-In Is Nonnegotiable—14 We've Tested So You Don't Have To
Michelin-star meals for thirsty curls.
By Shawna Hudson
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Pamela Anderson Went Red! See the Copper Shag That Will Influence 5000 Fall Haircuts
We're in love.
By Jamie Schneider
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Hazy, Soft, and Anti-Dewy: How Tastemakers Are Wearing Blush This Fall (and Beyond)
This season's beauty blueprint.
By Jamie Schneider
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This ‘60s-Style Fringe Is Big News for Fall—Here’s What Makes It so 2025
Chic, chic, chic.
By Jamie Schneider
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I Changed My Entire Haircare Routine for Fall—These 11 Products Actually Repaired the Summer Damage
They've become my holy grails.
By Jamie Schneider
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“So Pretty—Like Candlelight”: Celebrity Manicurists Can’t Get Enough of Toasted Nails This Fall
Forget everything you've heard about autumn mani trends.
By Jamie Schneider
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7 Ingredients That Take Years Off Your Skin and Rival Spendy Treatments, Per Derms
MVPs for an OMG-level glow.
By Jamie Schneider
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I Live for the First Gust of Crisp Autumn Air—9 Perfumes That Are the Bottled Equivalents
Cool, clean and understated.
By Jamie Schneider
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Hand Cream Is My Favorite Little Luxury—14 I Always Keep Within Arm's Reach
These never fail to make me feel chic.
By Jamie Schneider
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A Makeup Artist Asked Me How I Get My Skin So Glassy—This No-Snail Snail Mucin Is My Secret Weapon
My complexion has never looked dewier.
By Jamie Schneider