
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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Excuse Me While I Wear Supermodel Buns All Summer Long—8 Sleek Sticks That Make It So Easy
Smooth, polished styles with just a swipe.
By Jamie Schneider
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Salma Hayek Pinault's Key to Youthful Skin? Moisturizer Sandwiches and This "Turkey Neck" Treatment
No retinol, no peels, and absolutely no injectables.
By Jamie Schneider
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30 Niche Things I Find Utterly Chic—Fashion, Beauty, and Home Edition
Just some elevated finds I can't stop dreaming about.
By Jamie Schneider
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I Know Expensive-Looking Nails When I See Them, and I'm Swooning Over This "Candy Floss" Mani
I couldn't have screenshotted it any faster.
By Jamie Schneider
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I'm Calling It: Cherry Blossom Makeup Is the Enchanting, Hailey Bieber–Coded Trend We'll See All Spring
It's too elegant to ignore.
By Jamie Schneider
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I Test-Drove 5 Cult Lip Liners in 7 Days—This Is the One That Didn't Require a Single Reapplication
The winner might surprise you.
By Jamie Schneider
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TikTok Is Obsessed With "Beast Mode" Perfumes, so I Found the Chicest Ones Worth Your Dollar
Fancy a fragrance for your "loud luxury" era?
By Jamie Schneider
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I Have Textbook Combination Skin, and These Are the Only Moisturizers I'll Use
It took me years to find my groove.
By Jamie Schneider
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Sydney Sweeney Just Cosigned Chocolate Croc Nails (Plus a Matching Corset) for Spring
I'm officially copying it all season.
By Jamie Schneider
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No Joke, This Is the One Product That Completely Saved My Dry, Curly Hair
It's so easy to incorporate into your routine.
By Shawna Hudson
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Hear Me Out—Gym Scents Are Coming for Your Swanky Workout Gear
Here's why you should join the club.
By Jamie Schneider
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"What Do You Mean I Can't Bring My Blow-Dryer?!" 6 Hacks for Traveling With Hair Tools
You'll want to save this for later.
By Katie Berohn
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I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend
I have some experience.
By Erin Jahns
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Model Pritika Swarup Has an Angel's Complexion, so I Asked for All Her Skin and Makeup Secrets
Her must-haves for "runway-level radiance."
By Jamie Schneider
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This SPF Smells So Good It Had a 1700-Person Waiting List—Now There's a White Lotus–Coded Perfume to Match
Crisp, indulgent, and yacht-inspired.
By Jamie Schneider