
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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"Collagen Banking" Is the Latest Viral Beauty Trend on Everyone’s Radar—This Is How I'm Incorporating It Into My RoutineSponsor Content Created With Gold Collagen
Trust the process.
By Humaa Hussain
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Trust Me: This New Collaboration Covers All Your Winter Capsule-Wardrobe NeedsSponsor Content Created With NEXT
Soft knits, textured bags, classic loafers and more.
By Humaa Hussain
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It's Official: Stylish Women in Paris, London and New York Love This Shoe Brand for WinterEvery style is a winner.
By Humaa Hussain
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I'm Prepping My Wardrobe for Winter—These Are the Pieces Making the CutSponsor Content Created With Free People
Winter is coming.
By Humaa Hussain
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Stylish People in London All Flock to This One Brand for New-Season StaplesSponsor Content Created With French Connection
And we can see why.
By Humaa Hussain
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It’s Been Decided—This Is the Interiors Destination for Your Autumn Homeware UpdatesSponsor Content Created With NEXT
Chic rugs, elevated lamps and more.
By Humaa Hussain
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Take It From Me: These 5 Elegant Pieces Will Make Your Winter Wardrobe a More Luxurious PlaceSponsor Content Created With NET-A-PORTER
And we all want that, don't we?
By Humaa Hussain
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We Went Live Shopping With M&S—Here's Everything Our Editor's LovedSponsor Content Created With M&S
Mark your calendars.
By Humaa Hussain
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No, Really—H&M’s Newest Drop Is All I Want to Wear This SeasonSponsor Content Created With H&M
Expensive-looking staples ahead.
By Humaa Hussain
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I’ve Done the Research—These Are the 5 Winter Shoe Trends Everyone Will Be Wearing On RepeatYour winter footwear edit.
By Humaa Hussain
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right NowPieces you'll wear and love forever.
By Humaa Hussain
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Short Hair Still Reigns Supreme—These Are the 11 Defining Bob Trends to Bookmark in 2025 and BeyondInspiration to take straight to the salon.
By Shannon Lawlor
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I've Studied It Closely—These Six Colours Pair Beautifully With BrownBrown is the new black.
By Avalon Afriyie
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Heads Up: This Is the Jacket Style Loved by Millennials and Gen Z Alike This SeasonSee for yourself.
By Humaa Hussain
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A Relaxing Spa, Art Deco Rooms and Gourmet Restaurants—These Are the Newest Hotels to Know AboutYou'll soon agree.
By Humaa Hussain