
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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I’ve Done the Research—These Are the 5 Winter Shoe Trends Everyone Will Be Wearing On RepeatYour winter footwear edit.
By Humaa Hussain
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right NowPieces you'll wear and love forever.
By Humaa Hussain
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Short Hair Still Reigns Supreme—These Are the 11 Defining Bob Trends to Bookmark in 2025 and BeyondInspiration to take straight to the salon.
By Shannon Lawlor
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I've Studied It Closely—These Six Colours Pair Beautifully With BrownBrown is the new black.
By Avalon Afriyie
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Heads Up: This Is the Jacket Style Loved by Millennials and Gen Z Alike This SeasonSee for yourself.
By Humaa Hussain
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A Relaxing Spa, Art Deco Rooms and Gourmet Restaurants—These Are the Newest Hotels to Know AboutYou'll soon agree.
By Humaa Hussain
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Elegant Fashion Is All I Can Think About—30 New-In Mango, Reformation and Massimo Dutti Buys I'm Currently EyeingA super-refined edit.
By Humaa Hussain
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All of the Coolest People I Follow Just Bought Into This New Autumn Denim ShapeNo, it's not barrel, wide leg, or bootcut.
By Michelle Scanga
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I Tried Mango's New Selection Drop—Here's Why It'll Actually Last Beyond This SeasonAnd I'm never wrong.
By Humaa Hussain
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I’m Very Particular About My Watches—5 Chic and Affordable Brands I Always RecommendYou'll soon see why.
By Humaa Hussain
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9 Simple, Anti-Trend Outfits I'm Going to Rely On This Season and BeyondThe backbones of my wardrobe.
By Kristen Nichols
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Our Editors Have Spoken—These Are the Levi's Icons Everyone Will Be Wearing This SeasonBecause we know our stuff.
By Humaa Hussain
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I'm on the Hunt for Autumn's Chicest Handbags—These 6 Are the Best I've FoundMake room in your wardrobe.
By Humaa Hussain
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London Fashion Week Is Here—This Is Everything Our Editors Are Wearing From M&SSponsor Content Created With M&S
Chic outfits ahead.
By Humaa Hussain
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I Asked 7 Picky Editors What's on Their Autumn Wish Lists—This Is What They SaidSponsor Content Created With NET-A-PORTER
We don't mind if you copy us.
By Humaa Hussain