Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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The 18 Best Foundations for Mature Skin, Ranked by a Beauty Editor
Plus, expert tips on how to use them.
By Mollie Burdell
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I Didn't Think I Needed Anything New for Summer—Then I Saw These Chic Pieces
Sponsor Content Created With NET-A-PORTER
This will be my most stylish summer yet.
By Humaa Hussain
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Move Over, Loafers—6 Stylish Ways to Wear Summer's Most Elegant Shoe Trend
Approved by The Row.
By Ana Escalante
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Wearing This Designer Fragrance Brand Makes Me Smell Extra Luxe—10 Scents I Recommend
Seriously elite.
By Shawna Hudson
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Short Hair Still Reigns Supreme—These Are the 11 Defining Bob Trends to Bookmark in 2025
Inspiration to take straight to the salon.
By Shannon Lawlor
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When I Don’t Know What to Wear, I Default to This Cute Top With Jeans or Skirts
Works every time.
By Natalie Munro
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I Want to Look Chic, Cool and Put-Together This Summer—17 New-In Pieces I Know Will Nail the Brief
Sponsor Content Created With Free People
More than just maxis.
By Humaa Hussain
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We've Done the Research—These Are the Handbag Trends Everyone Will Be Carrying in 2025
It's in the bag.
By Remy Farrell
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I've Asked Around—Every Stylish Woman Has One of These Watches in Their Collection
A tale as old as time.
By Humaa Hussain
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Expensive-Smelling, Celebrity-Adored and French—This TikTok-Trending Perfume Has a Lot Going for It
Plus, there are five versions.
By Grace Lindsay
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My Colleague Told Me She Gets Non-Stop Compliments When She Wears This Fresh Perfume
It's delicious.
By Grace Lindsay
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People Always Ask Me If Elemis Products Are Worth the Hype—These 15 Definitely Are
Trust me: I've tried most of them.
By Grace Lindsay
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The Bridesmaids Edit: 21 Chic Pieces Your Friends Will Actually Want to Wear
*Here's to the bride and groom*.
By Humaa Hussain
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These Are the Chic Sandal Styles Every Fashion Person Is Wearing This Season
Step into spring in style.
By Humaa Hussain
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I'm a Fashion Editor Living in London—5 Classically Chic Pieces I Come Back to Every Summer
Sponsor Content Created With NET-A-PORTER
Because they're just that good.
By Humaa Hussain