in Features

Junior Branded Content Editor
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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With It's Captivating Rise In Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast In Every StyleSee how fashion people from London to NYC wear the trend.
By Jennifer Camp Forbes
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Every Last Piece From J.Crew's New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell OutOne of each, please.
By Jennifer Camp Forbes
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People Will Think You Hired a Personal Stylist With These 6 Fashionable Nordstrom Outfits Under $450On-trend looks.
By Bobby Schuessler
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My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&MThere's nothing like a chic, affordable score.
By Jennifer Camp Forbes
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My Sister Asked Me to Update Her 2026 Wardrobe on a Budget—35 Chic Zara, Gap, and H&M Pieces I SuggestedTime for a closet refresh.
By Judith Jones
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I Think These Cute Under-$50 Basics Would Look Stellar With Jeans, Skirts, and SweatersChic, affordable finds.
By Josephine Hadjiloucas
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7 Pant Trends Coming for Your Wardrobe in 2026—Shop Them for Under $150Fresh silhouettes for the year ahead.
By Judith Jones
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31 Gorgeous Under-$50 Finds That Almost Made Me Break My No-Buy JanuaryRich-looking buys that look 10 times their price tag.
By Josephine Hadjiloucas
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I Promise You These H&M New Arrivals Are All You Need for a Chic 2026 Closet RefreshEast Coast prep at its finest.
By Josephine Hadjiloucas
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We Need to Talk About This $50 Cashmere Sweater ASAPHere's my shopping-editor review.
By Josephine Hadjiloucas