
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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Ask Any Fashion Editor—This Will Be the New Trending Bag of the SeasonIt's simply stunning.
By Humaa Hussain
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I Asked My Colleagues Which Shoes They'll Be Wearing Next Year—Here’s the 5 That Will Be InWe're putting our best (feet) forward.
By Humaa Hussain
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It Seems the Fashion Set Has Upgraded This One Wardrobe Staple for the SeasonExpand your horizons.
By Humaa Hussain
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7 Elegant Outfit Combos That Will Dominate 2026Elevated, chic, and effortless.
By Michelle Scanga
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Step Aside, Black and Brown—These Are the Colours We’re Wearing This Trending Coat Style InThey're just… wow.
By Humaa Hussain
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It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple KnitIt's giving minimalism.
By Humaa Hussain
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I Hate NYE But Love Dressing Up—5 Fail-Safe Outfits for Every EventWhether you're staying in or going out.
By Remy Farrell
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From Paris to London, Everyone With Taste Is Wearing This One Wardrobe StapleA breakout knitwear star.
By Humaa Hussain
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Loves of My Life: Esther McGregorSponsor Content Created With Montblanc
She's a multihyphenate.
By Humaa Hussain
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People in London, Paris and New York Keep Coming Back to This Elegant, Effortless StapleThe internationally acclaimed wardrobe basic.
By Humaa Hussain
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This Is the Outerwear Styling Trick French Women Are Turning to This WinterSo simple, so chic.
By Humaa Hussain
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Not Studded, Not Mesh—This Is the One Shoe Trend We’re Backing for 2026Things are about to get fun.
By Humaa Hussain
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I’m Prepping My Wardrobe for 2026—These Are the 15 Key Buys I’m Eyeing UpSponsor Content Created With NET-A-PORTER
They're too good to miss.
By Humaa Hussain
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All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s FavouritesSponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain
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Your Winter Wardrobe Starts With These Chic StaplesSponsor Content Created With COS
The ultimate inspo.
By Humaa Hussain