Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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It's Finally Time to Trade in My Jeans for Dresses—19 Spring-Ready Styles I'm ConsideringThe best of the best.
By Avalon Afriyie
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I'm a Brit Living in Paris—These Are the Classic Flats French Women Are Wearing With All Their Spring OutfitsThey'll never go out of style.
By Maxine Eggenberger
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags FromEveryone will ask where your bag is from.
By Avalon Afriyie
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I'm a Minimalist Fashion Editor—This Is Everything on My Shopping List for Spring 2026A curated edit.
By Avalon Afriyie
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9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This SpringCopy and paste.
By Emily Dawes
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I'm Refreshing My Capsule Wardrobe Ahead of Spring—7 Elegant Staples That Made the CutGame-changing pieces.
By Brittany Davy
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Call Off the Search: This Is the Pretty Blouse Trend Fashion People Are Wearing With Jeans in 2026The definition of a "nice top".
By Natalie Munro
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5 Expensive-Looking Spring Outfits That Work Perfectly With JeansI'm a dress girl, but…
By Avalon Afriyie
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I'm a Fashion Editor Living in Paris—5 Spring Microtrends French Women Are Already BackingA few simple tweaks.
By Avalon Afriyie
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I'm an Editor Living in Paris—12 Sophisticated Bag Brands French Women Always Come Back toIncluding some independent favourites.
By Avalon Afriyie
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5 Accessories French Women Are Relying On Right Now to Make Their Basic January Outfits Look ChicSimple tweaks that matter.
By Avalon Afriyie
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I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026You can wear it in so many ways.
By Natalie Munro
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I'm a Fashion Editor Living in Paris—7 Chic 2026 Colour Trends I've Spotted All Over the CitySpin the colour wheel, à la the French.
By Avalon Afriyie
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I'm a Fashion Editor Who Loves to Shop Small—These Are the Up-and-Coming Brands to Watch in 2026My ultimate list.
By Avalon Afriyie
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The Hardest-Working Staples to Buy Now and Love ForeverA ready-made capsule.
By Emma Spedding